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McDonald & # 39; s announced Tuesday that Apprente is acquiring startup conversational technology with a plan to integrate its systems with services such as drive-thru menus, self-ordering kiosks and the mobile app

McDonald's doubles on AI: Fast-food giant acquires voice-tech startup to improve its interactive menus

  • McDonald & # 39; s today announced that it will acquire Apprente's speech technology startup
  • McDonald & # 39; s launched AI-powered menus & # 39; s at hundreds of American locations this year
  • The menus can represent items based on the time of day, weather and more factors
  • Company said it improves and modernizes the ways in which it connects with customers & # 39;
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Fast food chain McDonald’s has given a new boost to the world of automation.

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The company announced Tuesday that it is acquiring startup conversational technology with a plan to integrate its systems with services such as drive-thru menus, self-ordering kiosks and the mobile app.

It comes just a few months after the fast food giant began rolling out AI-driven menus at hundreds of locations in the United States, using the technology to make more precise menu suggestions.

McDonald & # 39; s announced Tuesday that Apprente is acquiring startup conversational technology with a plan to integrate its systems with services such as drive-thru menus, self-ordering kiosks and the mobile app

McDonald & # 39; s announced Tuesday that Apprente is acquiring startup conversational technology with a plan to integrate its systems with services such as drive-thru menus, self-ordering kiosks and the mobile app

President and CEO of McDonald's Steve Easterbrook said the latest acquisition will "make it easier and more enjoyable for crew members to serve guests."

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In March, the company acquired the Israeli digital startup Dynamic Yield with similar plans to improve the customer experience with AI.

The AI ​​menus can suggest items based on the time of day, weather, or recent trends, such as displaying a hashbrown alongside a cheeseburger – a combination that recently went viral on reddit.

The menus & # 39; s can also suggest add-on items, such as a Minute Maid orange juice to add to your McMuffin.

"We use technology to improve and modernize the way we connect with customers," CEO Steve Easterbrook told investors at a profit call in May Nation & # 39; s Restaurant News. & # 39; We have faith in the road ahead. & # 39;

In the future, McDonald & # 39; s hoping to add the AI ​​software to its apps and kiosks, Easterbrook added.

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The AI-driven menus are also expected to appear on the international markets at some point.

On the Dynamic Yield website, the company describes a mix of services that use data and analysis to measure and respond to consumer behavior and preferences.

In the future, McDonald's hopes to add the AI ​​software to its apps and kiosks. The AI-driven menus are also expected to appear on the international markets at some point

In the future, McDonald's hopes to add the AI ​​software to its apps and kiosks. The AI-driven menus are also expected to appear on the international markets at some point

In the future, McDonald's hopes to add the AI ​​software to its apps and kiosks. The AI-driven menus are also expected to appear on the international markets at some point

Her testimonials have a significant increase in sales and engagement for brands in online retail and more.

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While McDonald & # 39; s reported revenue growth in 2018, which the company attributes to delivery and ordering of mobile apps, US store sales declined.

Breakfast in particular is a concern, according to an ABC News report.

With added competition from direct rivals such as Taco Bell, McDonald's has lost its share of morning customers.

To avoid the & # 39; stickiness & # 39; of the brand, the company has launched a comprehensive and costly redesign of its stores around the world for $ 1.4 billion in 2018 just for its US stores.

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