McDonald & # 39; s apologizes for using the slogan & # 39; Sundae Bloody Sundae & # 39; to promote ice pudding in a Portuguese Halloween advertising campaign
- The slogan appeared in various Portuguese stores, but has now been removed
- McDonald & # 39; s said it was not intended to invoke the violence in Northern Ireland
- British soldiers killed 13 people on Bloody Sunday during the Troubles in 1972
McDonald & # 39; s apologized for a failed Halloween promotion campaign where an ice cream dessert was branded as & # 39; Sundae Bloody Sundae & # 39 ;.
The fast food giant said it was not the intention to recall the memory of Bloody Sunday in 1972, when British soldiers shot 13 people at the height of trouble in Northern Ireland.
The slogan had appeared in various McDonald & # 39; s restaurants in Portugal, but has now dropped out after a protest.
A customer posted a photo of the ad on Twitter with the caption: & # 39; Portugal canceled & # 39 ;.
Controversy: McDonald & # 39; s apologized for a Halloween promotion campaign that went wrong (above) where an ice cream dessert in Portugal was branded as & # 39; Sundae Bloody Sundae & # 39;
In a statement to BBC news, a McDonald & # 39; s spokesperson said that only a & # 39; small number of restaurants & # 39; the slogan bore.
& # 39; In promoting its Halloween Sundae ice cream, McDonald & Portugal developed a local market activation for a small number of its restaurants in Portugal, & # 39; they said.
& # 39; The campaign was intended as a celebration of Halloween, not as an insensitive reference to a historical event or to upset or insult anyone in any way. & # 39;
The advertisement had since been removed from all the restaurants in question, the spokesperson said.
& # 39; Sunday, Bloody Sunday & # 39; is the title of a U2 number and a 1971 film, but many customers found it an unfortunate reference to the violence in Northern Ireland.
A Twitter user, Nial Finegan, said the ad & # 39; totally unacceptable & # 39; was and urged McDonald & # 39; s to remove it.
Bloody Sunday: British soldiers in Londonderry on January 30, 1972, one of the darkest days in the history of the conflict in Northern Ireland
Another user asked: & # 39; McDonald & # 39; s – do you know your history? & # 39 ;.
British soldiers shot at civilians in Londonderry on January 30, 1972, killing 13 people on one of the darkest days in the conflict in Northern Ireland.
In a long-awaited report published in 2010, it appeared that for the British paratroopers & # 39; was to open fire.
Then Prime Minister David Cameron apologized on behalf of the British government after the report was published.
In a similar row in 2013, a bar in Covent Garden in London sold a cocktail called Sundae Bloody Sundae, topped with a toy soldier.
The promotion was then called & # 39; rude and offensive & # 39 ;.
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