Popular ice cream makes big product change, then blames cost-of-living crisis: “Not news you want to copy”
- Maxibon ice creams will get smaller
- “Difficult times mean difficult changes,” said the manufacturer
Maxibon ice creams will be reduced as the company tries to preserve profits during the cost of living crisis.
It’s not news you want to copy, but we had to let you know first. Difficult times mean difficult changes. And because of that, we had to make the call to downsize our Maxibon a bit,’ the company shared on Instagram.
“So, starting this month, you’ll notice the changes, but our Maxibons will have the same flavor you know and love.”
The caption accompanied a graphic that read: ‘MaxiCon, MaxiGone, MaxiFlation, MaxiLess, BonFlation, ShrinkBon. Yes, we have some news to share.
Maxibon announced that it would be reduced in size, but not in price. Image: Instagram
Currently, a single Maxibon ice cream comes in a 102g serving, and consumers are still unaware of the new ice cream size.
Maxibon fans were quick to criticize the company’s decision.
‘I would gladly pay more for the same size of bon rather than accept a smaller portion. The smaller sizes mean I have to eat two now just to fill the sides,” said one.
“Suddenly I don’t want to live anymore,” another commented.
Customers were divided on the decision, with some praising the brand’s transparency, while others were upset that they would get less ice cream.
One man asked the manufacturer to reconsider its price in light of the change, joking: ‘Are you going to cut the price a bit?’
The brand responded, admitting that the RRP would not change.
“We know our Bon may be a little smaller, but we’re not skimping on the flavor you love,” he wrote.
Others were just glad the company continued to make ice cream during this period of high inflation.
“Size doesn’t matter anyway,” said one man.
‘Ahh never mind, it’s still a maxibon. Maybe make Minibons?