The results are in ! Maury Povich, 84, is set to launch AT-HOME paternity tests – after years of sharing dramatic on-air DNA revelations – and they will be named after one of his famous catchphrases
- Povich, 84, ended the 31-year run of his eponymous talk show in 2022
- The daytime talk show rose to fame for settling on-air paternity disputes
- He plans to partner with a DNA testing company he used on his show
Longtime TV host Maury Povich plans to start a home paternity testing company.
Povich, 84, plans to name his new venture, The Results Are In, after one of the catchphrases made popular by his daytime talk show, Maury, TMZ reported.
The now-retired TV host has used the phrase over the more than three decades of his show on the air.
He was famous for featuring guests involved in paternity disputes, and Povich used the signature words to preface the big reveal of whether a male guest was in fact the father of a mother’s child.
Maury Povich, 84, became a household name as the host of his eponymous daytime talk show
The Maury Povich Show, later shortened to Maury, was famous for featuring guests involved in paternity disputes
In a statement to TMZ, Povich addressed the company’s need.
“I have seen with my own eyes how DNA testing can change lives and bring families together,” he said.
“With The Results Are In, we’re making it easier and more affordable than ever to get the answers people need.”
The Maury Povich Show, later shortened to Maury, debuted in 1991 as a daytime talk show that followed various national dramas told by real people.
Besides paternity disputes, the issues the series tackled covered teenage pregnancy, ‘secret crushes’, general cheating, ‘controlling/abusive men’ and beyond, according to a page now archived of the site of the former Maury salon.
Povich’s start-up is said to work closely with the DNA Diagnostics Center (DDC) – one of the largest private DNA testing companies in the world.
DDC already independently offers confidential paternity testing, although putting Povich’s name on one of its paternity testing services will certainly attract a much wider customer base.
On its website, the company boasts that it was the talk show’s go-to DNA testing lab for settling paternity disputes for much of the show’s 31-year history.
A statement 2018 said Maury and DDC “have been partners in paternity testing” since 1998 – adding that “together we have provided an accurate DNA answer[s] to hundreds and hundreds of people from all walks of life.
The show was known for settling on-air paternity disputes by revealing DNA test results
For his paternity testing venture, Povich partnered with DNA Diagnostics Center — a private DNA testing company that had long been his show’s go-to.
The series, which ended last year, boasts of being the longest-running daytime talk show to feature the same host throughout its run in television history.
Of finally stepping down in 2022, Povich said in a statement through parent company NBC: “Six years ago, when I was ready to retire, [my] The NBCUniversal family asked me to continue the show.
“Even though I told them I was ready for assisted living, out of loyalty to NBCUniversal and my 100+ employees and crew…I agreed to another deal.
“I’m so proud of my relationship with NBCUniversal and everyone who worked on Maury’s show, but as I sometimes tell my guests on Maury, ‘Enough, already!'”
