Matthew McConaughey and his wife Camila surprised their fans by posing without pants on Tuesday.
The 54-year-old How to Lose a Guy in 10 Days star, who admitted to using a special ointment to stimulate hair growth, went on to… Instagram to promote his liquor brand Pantalones Organic Tequila, owned by him and his wife, 41 years old, by stripping naked in a daring photograph.
Pantalones directly translates to ‘pants’ in Spanish, but is also cultural slang for ‘guts’.
The actor wore a blue button-down shirt, work boots, safety glasses and a backwards cap as he exposed his backside while mowing the lawn.
His Brazilian wife, 41, dressed him in a button-down denim shirt, work boots, a cap and goggles as she stared down the Interstellar star’s backside.
Matthew McConaughey and his wife Camila took to Instagram to promote their liquor brand Organic Tequila Pants by stripping naked in a racy photo.
![Matthew McConaughey mows the lawn WITHOUT PANTS with his daring wife Camila Alves as they promote their tequila brand 7 Matthew McConaughey mows the lawn WITHOUT PANTS with his daring](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/Matthew-McConaughey-mows-the-lawn-WITHOUT-PANTS-with-his-daring.jpg.webp)
“Mow the grass, raise the glass,” she wrote in the caption of the joint post, linking the snapshot to the alcoholic beverage.
Matthew and Camila’s backsides were censored to protect their modesty.
“Mow the grass, raise your glasses,” she wrote in the caption of the joint post, linking the photo to her brand of alcoholic beverage.
And this isn’t the first time the couple has poked fun at each other and taken off their pants to promote their line of liquor.
The post was a hit with her followers, racking up more than 45,000 likes and hundreds of comments from stunned fans.
One follower poked fun at the couple, writing: “A normal day at the McConaugheys’ house.” The account for the brand Pants added: “Mow the grass instead.”
Matthew and Camila launched Pantalones Organic Tequila in October 2023 and craft the spirit from 100% Weber Blue Agave at a family-owned distillery in Jalisco, Mexico.
The couple previously expressed on their brand Press release“We care about our tequila, not our pants. With the explosion in popularity of tequila, a certain level of pretentiousness has crept into the category.
‘People now talk about tequila the same way they talk about wine. While we’re all for having a passion for tequila, we wanted to remind people that, above all, it’s about fun.
“That’s where the name Pants comes from and that’s why you won’t see us wearing any,” he said.
And according to the press release, the brand is committed to defending labor and environmental rights.
It said: ‘Pants Organic Tequila is born from the earth, nourished by the hands of fourth-generation agave growers and produced in a certified organic family distillery in Amatitán, Jalisco.’
![Matthew McConaughey mows the lawn WITHOUT PANTS with his daring wife Camila Alves as they promote their tequila brand 9 Matthew and Camila launched Organic Tequila Pants in October 2023; Matthew seen in 2024](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724785776_625_Matthew-McConaughey-mows-the-lawn-WITHOUT-PANTS-with-his-daring.jpg.webp)
Matthew and Camila launched Organic Tequila Pants in October 2023; Matthew seen in 2024
![Matthew McConaughey mows the lawn WITHOUT PANTS with his daring wife Camila Alves as they promote their tequila brand 11 The couple previously expressed in their brand's press release: 'We value our tequila, not our pants'; seen in 2024](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724785776_65_Matthew-McConaughey-mows-the-lawn-WITHOUT-PANTS-with-his-daring.jpg.webp)
The couple previously expressed in their brand’s press release: ‘We value our tequila, not our pants’; seen in 2024
![Matthew McConaughey mows the lawn WITHOUT PANTS with his daring wife Camila Alves as they promote their tequila brand 13 And this isn't the first time the couple has teased each other and taken off their pants to promote their liquor line; Matthew and Camila seen in June 2024.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724785777_175_Matthew-McConaughey-mows-the-lawn-WITHOUT-PANTS-with-his-daring.jpg.webp)
And this isn’t the first time the couple has teased each other and taken off their pants to promote their liquor line; Matthew and Camila seen in June 2024.
![Matthew McConaughey mows the lawn WITHOUT PANTS with his daring wife Camila Alves as they promote their tequila brand 15 1724785777 187 Matthew McConaughey mows the lawn WITHOUT PANTS with his daring](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724785777_187_Matthew-McConaughey-mows-the-lawn-WITHOUT-PANTS-with-his-daring.jpg.webp)
“We wanted to remind people that above all, it’s about having fun. That’s where the name Pants comes from and that’s why you won’t see us wearing any,” the statement reads; Matthew and Camila seen in June 2024
![Matthew McConaughey mows the lawn WITHOUT PANTS with his daring wife Camila Alves as they promote their tequila brand 17 The brand is committed to defending labor and environmental rights; Matthew and Camila seen in June 2024](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724785777_540_Matthew-McConaughey-mows-the-lawn-WITHOUT-PANTS-with-his-daring.jpeg.webp)
The brand is committed to defending labor and environmental rights; Matthew and Camila seen in June 2024
![Matthew McConaughey mows the lawn WITHOUT PANTS with his daring wife Camila Alves as they promote their tequila brand 19 The statement also read: 'Organic Tequila Pants is dedicated to creating a positive ripple effect for our land and our communities (and) is already a proud member of the one percent'; Camila and Matthew seen in June 2024](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724785778_726_Matthew-McConaughey-mows-the-lawn-WITHOUT-PANTS-with-his-daring.jpg.webp)
The statement also read: ‘Organic Tequila Pants is dedicated to creating a positive ripple effect for our land and our communities (and) is already a proud member of the one percent’; Camila and Matthew seen in June 2024
The statement also said: ‘Organic Tequila Pants is dedicated to creating a positive ripple effect for our land and our communities (and) is already a proud member of the one percent.
‘For the planet, Pantalones Organic Tequila is proud to be a partner of the Surfrider Foundation, a non-profit organization that has spent the last 40 years dedicated to the protection and enjoyment of the world’s oceans, waves and beaches,’ he concluded.
The Wedding Planner star and The Confidant actress have been married since 2012 and share three children: son Levi, 15, Livingston, 11, and daughter Vida, 14.