Matthew McConaughey and his wife, Camila Alves, appeared in a very cheeky advert while going ‘no pants’ for their tequila brand.
The lovebirds are co-founders of Pants Tequila and have released new videos and images as part of a campaign to promote their alcohol, where the duo is seen washing clothes and playing pickleball without wearing pants.
Fittingly, it arrives one day before No Pants Day, which is usually celebrated on the first Friday in May.
In the promotional video, Matthew, 54, rolls a bar table onto a pickleball court and asks Camila, “Does après-pickleball really exist?”
He pointed at the camera while hugging Camila 41, and said, ‘Well, that’s it.’
Matthew McConaughey and his wife, Camila, appeared in a very cheeky advert while going ‘no pants’ for their tequila brand.
The lovebirds are co-founders of Pants Tequila and have released new videos and images as part of a campaign to promote their alcohol.
The brand has labeled its alcohol as “Official Tequila of Pickle Ball and Spring Cleaning.”
Pants is also celebrating its first Cinco de Mayo by sharing a pickle margarita cocktail recipe.
In the video, Camila announces: ‘Introducing the Pants Pickle Margarita. She starts with half a cup of ice and three jalapenos.
Matthew continues: “Then you take an ounce of Pants Organic Tequila [and] one ounce of pickle juice.
And he adds: “And add half an ounce of lime and agave juice.”
And he concludes: “Then it works.” Camila then joked: “Best service of the day,” as Matthew points at her and laughs.
The rest of the commercial shows the doubles partners playing pickleball, sans pants, as their lower halves blur and text overlaid on the left side shows their cocktail recipe.
As for the campaign stills, Matthew and Camila are seen looking over their shoulders at the camera, revealing their bare bottoms, but they are blurred to protect their modesty.
In the promotional video, Matthew, 54, rolls a bar table onto a pickleball court and asks Camila, “Does après-pickleball really exist?”
He pointed at the camera while hugging Camila and saying: ‘Well that’s it’
Matthew and Camila shared in their brand’s press release, “We value our tequila, not our pants.”
The brand has labeled its alcohol as the ‘Official Tequila of Pickle Ball and Spring Cleaning.’
Pants also celebrates its first Cinco de Mayo by sharing a pickle margarita cocktail recipe
Meanwhile, in another photo, the couple is seen smiling together while doing laundry while Camila sits on top of a washing machine wearing a white t-shirt with no pants.
Mateo, standing, dresses similarly, although his lower parts have also been censored.
They are both holding towels and one of them is casually thrown over his shoulder.
Matthew and Camila shared their brand Press release: ‘We value our tequila, not our pants.
‘With the explosion in popularity of tequila, there is a level of smugness that has crept into the category.
‘People now talk about tequila the same way they talk about wine.
‘While we are all passionate about tequila, we wanted to remind people that, above all, it should be fun.
“That’s where the name Pants comes from and that’s why you won’t see us wearing any.”
The promotional video had the title: “Row up, pants down.” It’s time for a Pickle Margarita Pants.’
One person wrote: ‘I love it!! For all of us pickle players!!! YEAH!!!’
A second person added: ‘Yes!! Countdown to summer.’
A third person commented: ‘If Tequila Pants made them lose their pants then I MUST HAVE IT (asking for a friend).’
A fourth person wrote: ‘I need to get some for my birthday this weekend and try it. May 4th.’
The promotional video had the title: “Row up, pants down.” It’s time for Pickle Margarita Pants, and people love the campaign
A fifth person added: “Love the name” and another added: “Officially pickled!”
Other commenters applauded the couple’s visible chemistry in the ads.
One person wrote: ‘This is the kind of magic you get when two people are made for each other! And I’m not talking about tequila, although that’s pretty magical too.”
A second person added: “It would be an honor to serve tequila with my wife, good for you mate.”
A third person commented: ‘You all are the best!’
According to the brand’s press release, Pants is committed to labor and environmental rights during its creation.
‘Pantalones Organic Tequila is born from the earth, nurtured by the hands of fourth-generation agave farmers and produced in a certified organic family distillery in Amatitán, Jalisco.
‘Pantalones Organic Tequila is dedicated to creating a positive ripple effect for our land and our communities. [and is] I am already a proud member of the one percent.
‘For the Planet, Pants Organic Tequila is proud to be a partner of the Surfrider Foundation, a non-profit organization that has spent the last 40 years dedicating itself to the protection and enjoyment of the world’s oceans, waves and beaches.’
