Masters organizers expect $70 million in gift shop merchandise sales during tournament week… players and their families are even dropping thousands in Augusta-branded gifts
While The Masters will pay out a total purse of $18 million this year to its rivals, the tournament will raise nearly four times that in merchandise.
The tournament will generate nearly $70 million in sales this year at Augusta’s gift shop, according to Joe Pompliano the newsand hordes of people queuing up to buy things like the feet-tall garden gnomes.
Although there is a “photo shop” and “flyer shop” on the tournament website, the rest of The Masters merchandise is available in person only.
This led to a huge demand for the official gear, and some of the sales numbers were staggering.
As Pompliano noted, “If the store is open 10 hours a day, that means Augusta National sells $10 million in merchandise per day, $1 million in merchandise an hour, $16,000 in merchandise every minute, $277 of goods every second. “
Fans line up by the hundreds to get their hands on official Masters merchandise
Customers carry the Masters gnome outside the golf shop during a practice round this year
Customers spend money on things like $50 1-foot-tall statues
Moreover, one client It is rumored to have passed Gold Digest said $36,000 during a single visit last year.
Demand led the course to build a new gift shop in 2018 – double the size of the previous store.
And it’s not just fans who spend money on merchandise.
Jordan Spieth, who is tied for 24th at press time at -1, admitted it Golf Week This is a lot was spent in the gift shop.
‘Hey man. I probably spent $5,000 there at one time,” he said last year.
Jordan Spieth admitted last year that he’s been spending big days at the gift shop
Between clothes, hats and glasses. My go-to gift shot if I’m there before Christmas to get Dad a nice sweater. And I go there with that in mind and still walk out with three or four gift bags of the stuff.
Meanwhile, Kevin Na estimated he spends $8,000 to $10,000 a year on gifts for family, friends, and sponsors, and the legendary Jack Nicklaus said his wife Barbara spent a lot, too.
“I don’t know what the most expensive piece is,” he said, “and I don’t think I want to know.”
The tournament, which may not conclude until Monday due to the suspension of play on Saturday, is set to bring in about $150 million in total revenue.
