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A church campaign with a man in a suit named & # 39; Frank the crayfish & # 39; (photo) costs taxpayers tens of thousands of dollars

Indignation as a mascot named & # 39; Frank the crayfish & # 39 ;, designed to raise awareness about environmental issues, costs taxpayers tens of thousands of dollars

  • Mascot stars in advertisements against burning wood and driving on beaches
  • Environmental awareness campaign has cost taxpayers more than $ 25,000
  • The initiative costs taxpayers $ 67,000 once two more ads are released
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A church campaign with a man in a suit named & # 39; Frank the Crayfish & # 39; costs taxpayers tens of thousands of dollars.

& # 39; Frank & # 39; shines in advertisements for the Greater Wellington Regional Council in New Zealand to raise awareness about environmental issues.

The campaign costs taxpayers around $ 67,000 for three television advertisements, according to the Union of taxpayers.

A church campaign with a man in a suit named & # 39; Frank the crayfish & # 39; (photo) costs taxpayers tens of thousands of dollars

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A church campaign with a man in a suit named & # 39; Frank the crayfish & # 39; (photo) costs taxpayers tens of thousands of dollars

The campaign uses the slogan & # 39; let's have a frank conversation & # 39; and advises people to prevent Frank & # 39; cray cray & # 39; by not taking the environment into account.

Angered taxpayers have slammed spending and said it was a waste of money.

& # 39; Why do so many councils spend the money they demand from ratepayers so smoothly? & # 39; a frustrated person posted online.

& # 39; The costs always go up, and this is considered a result and value for money? & # 39;

& # 39; I don't know what to say, & # 39; placed another annoyed person.

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Angered taxpayers have slammed spending and said it was a waste of money

Angered taxpayers have slammed spending and said it was a waste of money

Angered taxpayers have slammed spending and said it was a waste of money

The Greater Wellington Regional Council defended the costs of the campaign.

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& # 39; Because this was a behavioral change campaign, we were looking for the most effective method, something that would attract the attention of our audience & # 39 ;, said a council spokesperson.

& # 39; At the same time, it was necessary to share information about some other actions taken by people who were harmful to our environment, with regard to air quality and beaches.

& # 39; As an organization with environmental departments, we are in the right position to teach and to argue. & # 39;

The crayfish suit cost $ 3,465, while the actor who played Frank was paid $ 2,500.

The video production costs were $ 1,945, while the advertising costs amounted to $ 18,392.43.

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A crayfish was chosen as a mascot because they are sensitive to changes in water quality.

The council said the bright orange crayfish suit & # 39; some humor & # 39; would add to serious environmental problems.

& # 39; Frank & # 39; shines in advertisements for the Greater Wellington Regional Council in New Zealand to raise awareness about environmental issues

& # 39; Frank & # 39; shines in advertisements for the Greater Wellington Regional Council in New Zealand to raise awareness about environmental issues

& # 39; Frank & # 39; shines in advertisements for the Greater Wellington Regional Council in New Zealand to raise awareness about environmental issues

The NZ Taxpayers & # 39; Union said the council & # 39; tried to pursue corporate gimmickry & # 39 ;.

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& # 39; Unlike business advertisers who need to distinguish themselves from competitors, the council is a monopolistic service provider & # 39 ;, said a spokesperson.

& # 39; It could have been satisfied with a cheap, simple and less confusing marketing campaign.

& # 39; For ratepayers who have worked hard for that money, these expenses are lows. & # 39;

The campaign costs taxpayers around $ 67,000 for three television advertisements, according to the Taxpayers & # 39; Union

The campaign costs taxpayers around $ 67,000 for three television advertisements, according to the Taxpayers & # 39; Union

The campaign costs taxpayers around $ 67,000 for three television advertisements, according to the Taxpayers & # 39; Union

A user has criticized the firewood advertisement as & # 39; worse than terrible & # 39; and an & # 39; absurd project & # 39 ;.

& # 39; What did you do here? This video is terrible, perhaps worse than terrible, & # 39; the user wrote on YouTube.

& # 39; What does a saltwater crayfish have to do with burning firewood? Why is his name Frank? Craig sounds the crayfish better.

& # 39; Worse still, you have used money from ratepayers to fund this absurd project. & # 39;

A user has criticized the firewood advertisement as & # 39; worse than terrible & # 39; and an & # 39; absurd project & # 39;

A user has criticized the firewood advertisement as & # 39; worse than terrible & # 39; and an & # 39; absurd project & # 39;

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A user has criticized the firewood advertisement as & # 39; worse than terrible & # 39; and an & # 39; absurd project & # 39;

Overview of costs for the campaign & # 39; Frank the Crayfish & # 39;

Costume $ 3,465

Actor for three separate video & $ 39; s $ 2500

VIDEO PRODUCTION COSTS

Advertising Talent & # 39; Better Burning & # 39; $ 300

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Lights for filming Burning $ 55

Catering for Burning crew $ 250

Voiceovers and copywriting $ 840

Frank Burn Talent rummages $ 500

Creative, filming, editing, producing – completed in-house

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ADVERTISING COSTS

Total Franc digital media July 2019 – February 2020 $ 15,350

Three Bus supports $ 1,245

Poster printing $ 667.43

Frank google search $ 630

Advertorial in Wairarapa Mid-Week newspaper $ 500

TOTAL: $ 26,302.43

Source: Greater Wellington Regional Council

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