She recently revealed that as a social media influencer, she “makes more money than most people’s annual wages in a month.”
And Martha Kalifatidis shook her money maker on Thursday, sporting activewear from WAG Nadia Bartel’s fashion line Henne.
The 33-year-old showed off her famous curves in a brown crop top and a pair of matching leggings.
Dangerous curves! Martha Kalifatidis showed off her curves when she wore VERY tight WAG Nadia Bartel activewear on Wednesday night
Before showing off the set, the brunette beauty covered herself in a cozy blue sweater, which she took off to show off her cleavage in the low-cut crop top.
The Celebrity Apprentice star turned and twirled in the mirror to show her from every angle, including her famous Kim Kardashian-esque bum.
Martha wore her long dark locks in a ponytail and was completely made up for the clips.
When it comes to reality TV influencers, the former bride of Married At First Sight is at the top of the ladder.
loot! Martha showed off her famous behind as she worked her angles for the camera
Glamd up: Martha wore her long dark locks in a ponytail and was put up in full makeup for the clips
The little star has amassed more than 600,000 Instagram followers since he rose to fame two years ago, signing endorsement deals with some of Australia’s biggest brands.
From beauty and wellness products to activewear, spirits, shopping apps and even ice cream, Martha makes some serious money on social media.
On a recent episode of The Celebrity Apprentice, Martha boasted that she’s so successful that she could advance a year’s pay in a month.
Money maker! Former Married At First Sight star Martha has become one of Australia’s most successful Instagram influencers over the past two years
“I’m a beauty influencer who will probably earn your annual salary within a month. So you should probably take some notes, because this isn’t a fluke,’ she said.
And while the comment upset some feathers, it’s easy to see how Martha became so successful by looking at her branded deals from the past two years.
The brunette got her first major endorsement shortly after MAFS when she became one of the new ambassadors for skincare brand Nip + Fab.
Early days: The brunette got her first big endorsement shortly after MAFS when she became one of the new ambassadors for skincare brand Nip + Fab
It was quite a coup for the star, who has been branded a ‘Kmart Kardashian’ by trolls, as Kylie Jenner was previously the face of Nip + Fab in the US
Soon after, Martha teamed up with Australian beauty brand Aceology to launch their gel sheet masks.
After showing off one of the masks on her Instagram page, they sold out instantly online, proving just how influential she is.
Bottoms up! Dan Murphy’s is another great Australian brand that Martha works with
The Australian beauty brand confirmed the news to Daily Mail Australia, stating that they received “an influx of email requests and Instagram messages” about the mask after Martha wore it.
The reality star’s influence has only grown since then, leading to deals with major brands such as Magnum ice creams, Dan Murphy’s, Olay skincare, Armans Fine Jewelery and Chemist Warehouse.
She also starred in a TV commercial for ShopBack and becomes one of the new ambassadors for Myer to promote Levi’s denim.
Small screen: The brunette has even appeared in a TV commercial for the Shopback app
Martha is currently the second most followed Married At First Sight star on social media, second only to Jules Robinson.
The former TV bride is now starring in the new season of The Celebrity Apprentice Australia, where she has already made a few comments about her finances.
“Nobody listens to me because they think I’m just a beauty influencer. They don’t understand,” Martha said of her team.
Influential: Olay skincare and Armans Fine Jewelery are just two of the other brands Martha has worked with
“I’m a beauty influencer who will probably earn your annual salary within a month. So you should probably take some notes, because this is no fluke.’
Some viewers found the comment distasteful, with a post on Twitter: “Talking about a chip on your shoulder.”
Another said: ‘Martha, do you really think your one-off face mask and teeth whitening sponsored Instagram posts are earning you more than The Veronicas? Please come back to Earth.’
Icon: Martha even made it to the big leagues by collaborating with Myer on a denim campaign for Levi’s
One simply said “wow,” while another described her as “so vain.”
It wasn’t all negative feedback, though, with one Twitter user praising Martha for her ability to “fight for herself,” while another praising her as a “business guru.”
Martha previously told Daily Mail Australia that she “never in her wildest dreams” thought that creating sponsored posts at home would become her full-time job, expressing her surprise at how financially viable it is.
Confident: ‘I’m a beauty influencer who will probably earn your annual salary within a month. So you should probably take some notes because this is no fluke,” she said recently
‘It’s surprising. I’ve worked as a makeup artist for so long and I knew that big brands turn around so much. And the most important thing they all invest in is marketing,” she said.
While Martha hasn’t revealed the exact amount she charges for branded content, she is estimated to make up to $3,000 for a single sponsored selfie.
Some brands are likely to pay even more for multi-post deals, or to sign up Martha exclusively as the face of their cross-platform campaigns.
Humble Beginnings: Martha has come a long way since meeting Michael Brunelli at Married At First Sight in 2019