Jackson Lonie has revealed his bold new move after rising to fame on reality TV.
The Married At First Sight favorite, 32, has launched her own clothing company. party beededicated to creating high quality and elegant party shirts.
In an exclusive chat with Daily Mail Australia, Jackson shared the inspiration behind the company and the challenges he faced in making his vision a reality.
Speaking candidly about why she decided to delve into the world of fashion, Jackson revealed her frustrations with party t-shirts available on the market.
“I wanted to launch my own clothing line, especially party shirts, because I was tired of buying clothes that were, well, poor quality,” he explained.
Either they would be made of terrible material or if you washed them once, they would shrink. Or worse yet, you couldn’t find a good design on a shirt with decent fabric. It seemed impossible. So I thought, “Fill it in, I’ll try it myself.”
“I think what makes a party shirt great isn’t really the shirt itself,” he continued.
‘It’s more about how it makes you feel. If it makes you feel confident, then that’s fine, because you’re radiating confidence, and that comes with being cool.’
Reality TV star Jackson Lonie, 32, has unveiled his bold new venture, PartyBee, and it’s not what fans expected.
Jackson rose to fame on Married At First Sight, where he was paired with Olivia Frazer. The couple went their separate ways in 2022 after 10 months together
Featuring vibrant and bold patterns, the Party Bee range is designed to make people feel good about themselves while looking good at any festive event.
Each $99.99 t-shirt is meant to evoke a feeling of fun, joy, and confidence, making it the perfect addition to anyone’s wardrobe.
There are a variety of eye-catching designs, from bright florals to hypnotic monochromatic swirls, as well as other bright color options.
It wasn’t all fun and games for the budding entrepreneur, however, as Jackson revealed that the hardest part of launching his brand was choosing the right size.
“The most difficult part of the project was undoubtedly the sizing,” he confessed.
Each $99.99 t-shirt is meant to evoke a feeling of fun, joy, and confidence, making it the perfect addition to anyone’s wardrobe.
‘Nowadays there are so many different body shapes. We wanted to create a t-shirt that would suit everyone, something truly inclusive.
‘I didn’t want it to be just for fit kids or just for big kids; I wanted a t-shirt that would work for everyone. An all-round party t-shirt.’
Jackson said she hopes her inclusive sizing will set her brand apart in the highly competitive fashion market.
Their collection will officially launch on the Gold Coast on Saturday night when a group of reality stars will descend on the Cali Beach Club to celebrate the achievement.
Jackson rose to fame on Married At First Sight, where he was paired with Olivia Frazer. The couple went their separate ways in 2022 after 10 months together.