Married At First Sight star Ella Ding officially launches her new sexual wellness app after being branded a ‘sellout’ for her latest raunchy endorsement
Ella Ding announced that she was working on a health and fitness app at the Channel Nine 2023 upfronts in September.
The 28-year-old Married At First Sight star officially launched her 4U PLUS app in January and has added “sexual health” to the list of things on offer.
Posting to the company’s Instagram page on Friday, the reality TV star shared a list of health goals that his app promised to help users improve.
The graphic image read: ‘Home exercises, Pilates, nutrition, meditation, affirmations, sexual health.’
Ding told Daily Mail Australia last year that he was working on the new project, saying the app will focus on all the things he believes in.
The Married At First Sight star officially launched his 4U PLUS app in January, adding ‘sexual health’ to the list of things on offer.
‘It’s about wellness, mental health, female anatomy and sex education. I just want to help women who are younger than me,” she said.
It comes just weeks after some of his followers were outraged by an obscene branding deal he participated in.
The former beauty therapist starred in a racy Instagram ad to promote sex toy company Vush’s new lingerie collection.
Posting to the company’s Instagram page on Friday, the reality TV star shared a list of health goals that his app promised to help users improve.
Ding not only shocked her fans by posing provocatively in extremely revealing clothing, but also rocked several Vush vibrators.
I really don’t want to see what you do! You’re too good to be doing these ads!’ commented a fan.
“You don’t have to sell your body or your soul,” added another.
It comes just weeks after some of his followers were outraged by an obscene branding deal he participated in. The former beauty therapist starred in a racy Instagram ad to promote sex toy company Vush’s new lingerie collection.
‘Sellable,’ someone else commented, while one said the star was ‘Z grade’ now that it had jumped on the sex toy bandwagon.
Until now, Ding has been more strategic and selective with the brands she’s aligned with on Instagram.
The fitness fanatic has been limited mainly to promoting fashion brands and sportswear.
The brunette beauty’s biggest association is with global fashion giant Pretty Little Thing, with Ding serving as the official ambassador with her own ‘edit’ available to buy on her website.
Until now, Ding has been more strategic and selective with the brands she’s aligned with on Instagram.
