Fans of a popular Marmite product have been left devastated after it was announced the item is to be pulled from shelves.
This versatile yeast dough has collaborated with numerous brands over the years, creating quirky innovations with everything from cheese to popcorn, oatcakes and even sausage and butter.
Now, much to the disappointment of Marmite lovers, a jar combining the spread with peanut butter has been removed from the aisles.
Fans were first introduced to the spread combination in 2019 by Unilever, the consumer goods company that produces the country’s most divisive spread.
When it was launched five years ago, Unilever said it had been “carefully crafted by the clever scientists in our Marmite lab to appeal to both Marmite fans and peanut butter lovers”.
Fans of a popular Marmite product have been left devastated after it was announced the item is to be pulled from shelves.
A spokesman for the manufacturer said the combination product would be withdrawn from British supermarkets after several people approached X to complain that they were having difficulty getting hold of it.
One said: “No supermarket I’ve been to in Kent has it,” while another complained they had searched the aisles of Tesco and Sainsbury’s only to find “nothing”.
According to The Grocer, the salty snack has been absent from supermarkets since September 6.
The fan-favorite snack was 90 percent peanut butter and 10 percent Marmite, according to the makers.
However, Marmite lovers need not worry as a Unilever spokesperson said it was working on a number of exciting new products.
She said: ‘While we will no longer be making Marmite peanut butter, we are working on some exciting new launches within our licensed range to bring our iconic Marmite flavour to shoppers in new shapes and formats.’
As the year progresses, Marmite fans should keep an eye out for new products as the manufacturer said it continues to expand its range of limited edition Marmite.
After realising that the Marmite hybrid spread had disappeared forever, frustrated fans took to X to share their devastation.
One wrote: ‘So Unilever has confirmed that Marmite peanut butter has disappeared. This justification is typical corporate speak. This justification is typical corporate speak. ‘We’re giving them other things to eat’. Listen up. I don’t want other things. I want Marmite peanut butter. Boycott from now on.’
Tagging the manufacturer, a second complained: ‘It’s disgraceful that they’ve discontinued Marmite peanut butter!’
A third wrote on Reddit: “I’ve just read that it’s no longer being made. I’m devastated. I’ve tried Marmite and crunchy peanut butter together. There’s nothing like it. Sad times.”
Fans who offered to create their own mash-up of the two spreads were quickly rebuffed, with several saying they had tried to recreate the spread but it “wasn’t the same.”
After realising the Marmite hybrid spread was gone for good, frustrated fans took to X to share their devastation.
Now, much to the disappointment of Marmite lovers, a jar that combined the spread with peanut butter is to be removed from the aisles.
The country’s most divisive spread was originally created in 1902 as a by-product of brewing beer and was commonly given to British soldiers during World War II.
Older limited edition Marmite pairings even included Marmite Champagne and Guinness.
In 2021, Marmite partnered with Marks & Spencer to launch Marmite Spicy Cheese Rolls.
The supermarket also collaborated on Marmite-flavoured cheese and butter. Other collaborations included rice cakes, crisps, beer and the controversial Lynx deodorant.
The country’s most divisive spread was originally created in 1902 as a byproduct of brewing beer, and was commonly served to British soldiers during World War II.
Thanks to the discovery of products rich in B vitamins, they were regularly rationed to troops facing nutrient deficiencies.
