Marks & Spencer to sell Adidas and Sweaty Betty online
‘Brands’ Strategy: Marks & Spencer has partnered with Adidas and Sweaty Betty
Marks & Spencer has teamed up with Adidas and Sweaty Betty to expand its ‘brands’ strategy.
More than 150 products from the two sportswear brands will launch on M&S’ dedicated Sports Edit platform in early October.
M&S hopes to drive online growth by selling third-party brands, with upcoming additions including Columbia, Regatta and Sorel.
Bought a stake in sportswear platform The Sports Edit in March 2022.
Nishi Mahajan, director of third-party brands at M&S, said expanding its sports ranges was “just one of the ways we continue to be more relevant to our customers’ lifestyles”.
M&S launched its Brands at M&S offer in March 2021 after purchasing Jaeger, its first brand, in January 2021.
The move has helped it shed the “dowdy” perception of its clothes and attract younger buyers.