Marks & Spencer rocked through the worst food sales for a decade after scrapping its popular £ 10 & # 39; Dine in for & # 39; meal agreement
Hannah Uttley for the daily mail
M & S said that her recently launched women's clothing collaboration with TV personality Holly Willoughby was a hit with customers
Marks & Spencer boss Steve Rowe said he was facing the facts after the worst food sales in a decade.
He said that the management & # 39; every stone & # 39; turned to breathe new life into the company, after it had made a 2.9 percent drop in food, with purchases of clothing and household products up 1.1 percent.
Revenues fell 3.1 percent to just under £ 5 billion, but profits fell 7.1 percent to £ 126.7 million.
The disappointing sales put further pressure on M & S to work faster on its transformation plan than Christmas.
This is the first time since the second half of the 2008-09 financial year that it has posted bad food sales when it dropped 4.7 percent.
Rowe admitted that the poor food performance of M & S was partially attributed to itself because it's confusing & # 39; made multi-buy offers and introduced larger family packaging and lower prices.
Last week, M & S aroused outrage among customers after having its famous £ 10 & # 39; Dine in for Two & # 39; canceled a meal offer and replaced it with a £ 12 version.
But Rowe said: "We turn every stone in the company to ensure that we make a business fit for the future and that means that a lot of work is going on in every area, & # 39; he said.
& # 39; We protect the magic of M & S food, we believe it is the best in High Street. But what we want to do is sharpen the value and that means that we lower prices and remove confusing promotions. & # 39;
M & S has already reduced the prices on 100 Christmas lines to encourage more customers through its doors. One in four turkeys sold in the UK at Christmas comes from M & S.
Like many other retailers, M & S has been hit by a downturn in the High Street and an attack by companies that are online only, such as Amazon and Asos. The food division also suffered from the fierce competition from the German discounters Lidl and Aldi.
M & S said that her recently launched women's clothing collaboration with TV personality Holly Willoughby was a hit with customers, but it was too early to see the full impact. The online business did better, where turnover rose by 9.1 percent.
One in five of every clothing and home purchase that is now made via the website, but does not have an online delivery service for food.
M & S closes 100 stores to save money and attract more customers to its website, and plans to close more.