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Marketing manager launches training towels that do NOT need to be washed after every use

Marketing manager, 34, makes workout cloths that don’t have to be washed after every use – and he sells $ 1,200 a week

  • Marc Coleman launched Aurora Athletica in mid-June 2020 with his wife
  • The couple made an antimicrobial sweat towel to use as a gym
  • It does not absorb germs from equipment in the same way as regular towels
  • Despite its launch during COVID-19, the company is growing in sales

Marc Coleman (photo) launched Aurora Athletica in mid-June 2020

Marc Coleman (photo) launched Aurora Athletica in mid-June 2020

An Australian marketing manager has let the business world down to launch a special type of sweat towel that you don’t have to wash after every use, and the company is booming.

Marc Coleman and his wife, 34, came up with the idea Aurora Athletica in 2019 after starting their joint ‘health kick’ and increasing their time spent on group classes – and now it’s about $ 1,200 a week.

Back then, the Geelong, Victoria couple used towels to wipe away sweat, and quickly realized how unsanitary they were being draped over dirty fitness equipment and on the floor of a training studio.

“We wanted a towel that was antibacterial, absorbent, durable and gentle on our skin,” Marc told FEMAIL.

“A towel that we can leave in the back seat of our car or in the bottom of our sports bag and stay fresh the next day and have to look good. When we realized that nothing was entering the market, we decided to make one ourselves. ‘

Marc spent ten years as a senior manager in sales and marketing at the headquarters in Holden, but when he was made redundant in late 2019 – the company discontinued operations in Australia – he decided to continue their creative project.

And even though they hit the market in mid-June during a global pandemic, customers loved the finished product.

Although they hit the market in mid-June during a global pandemic, customers loved the finished product

Although they hit the market in mid-June during a global pandemic, customers loved the finished product

The towels - which come in three colors - are treated with Polygiene 'Stays Fresh' technology that uses low concentrations of recycled silver salt

The towels - which come in three colors - are treated with Polygiene 'Stays Fresh' technology that uses low concentrations of recycled silver salt

Although they hit the market in mid-June during a global pandemic, customers loved the finished product

“Because the 100% organic cotton towels stay fresh longer, they don’t need to be washed regularly … which means you don’t have to worry if you forget to wash it after your workout,” said Marc

The towels – which are available in three colors – are treated with Polygiene ‘Stays Fresh’ technology that uses low concentrations of recycled silver salt with natural antimicrobial properties that prevent the growth and spread of bacteria, fungi and mold.

This means that there is no accumulation of bacteria through sweat, which normally causes a towel to ‘smell’.

“Because the 100% organic cotton towels stay fresh longer, they don’t need to be washed regularly … which means you don’t have to worry if you forget to wash it after your workout,” said Marc.

'These towels are really absorbent, thick and easy to wash. I just placed my second order because I threw away all my other workout towels, ”said another

'These towels are really absorbent, thick and easy to wash. I just placed my second order because I threw away all my other workout towels, ”said another

“I do boxing and HIIT training daily and can say that the towel still smells fresh after my sweaty sessions … and I don’t feel guilty having to wash it daily,” said one woman about the product

It's welcome news for those returning to the gym after the COVID-19 lockout period

It's welcome news for those returning to the gym after the COVID-19 lockout period

It’s welcome news for those returning to the gym after the COVID-19 lockout period

It’s welcome news for those returning to the gym after the COVID-19 lockout period.

“I do boxing and HIIT training on a daily basis and can say that the towel still smells fresh after my sweaty sessions … and I don’t feel blamed for washing it daily,” said one woman about the product.

‘These towels are really absorbent, thick and easy to wash. I just placed my second order because I threw away all my other workout towels, ”said another.

“I think people are now much more aware and aware of their hygiene,” said Marc

“I think people are now much more aware and aware of their hygiene,” said Marc.

As a society, we need to be more aware of our environment and maintain higher hygiene standards in all aspects of our lives. This is especially important for higher-risk areas, such as gyms or any type of fitness studio. ‘

The brand is currently working on a few more designs and also wants to expand to other fitness accessories with a high risk of germ contact, such as yoga mats.

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