Advertisements
Makeup-free models pose for an unspoiled photo shoot in natural light with their stunning natural figures and complexion

Makeup-free models show their stunning figures on untouched photos to launch a groundbreaking lingerie store that exclusively markets brands created by women

  • Femininity only has independent and inclusive, women's-led brands in stock
  • The website was launched earlier this week and the CEO wants to celebrate & # 39; women & # 39;
  • The online retailer only uses female photographers and digital designers
  • All photo shoots are made in natural light and without hair and make-up artists
Advertisements

The first online retailer in the UK to market exclusively lingerie from independent, women's-led brands this week.

Makeup-free models have been photographed in a non-retouched photo shoot in natural light that shows off their stunning figures and complexion.

The retail trade, Womanhood, wants to strengthen women and promote body confidence by selling quality including underwear in all sizes and styles and all designed by women.

Makeup-free models pose for an unspoiled photo shoot in natural light with their stunning natural figures and complexion

Advertisements

Makeup-free models pose for an unspoiled photo shoot in natural light with their stunning natural figures and complexion

The models for online retailer Womanhood, the first in the UK to exclusively market lingerie from independent women-led brands

The models for online retailer Womanhood, the first in the UK to exclusively market lingerie from independent women-led brands

The models for online retailer Womanhood, the first in the UK to exclusively market lingerie from independent women-led brands

The website was launched earlier this week and sells including high-quality underwear in all sizes and styles and all designed by women

The website was launched earlier this week and sells including high-quality underwear in all sizes and styles and all designed by women

The website was launched earlier this week and sells including high-quality underwear in all sizes and styles and all designed by women

The website works exclusively with female photographers and digital designers and ensures that all photo shoots are made in natural light and without hair and makeup artists.

The retailer will have affordable luxury brands in stock with prices from £ 18 and will focus on sizes of a band from 28 to 40 and cup A to FF.

Advertisements

The company promotes conscious fashion through upcycling, fair pay for employees and waste reduction and filters all potential brands to ensure that they sell quality products and represent women positively.

Founder and CEO Tanya Robertson insisted that she start the company as a & # 39; party & # 39; for women and hoped to improve the body image of women.

Being a woman aims to enable women and to promote body confidence in all women, regardless of their height

Being a woman aims to enable women and to promote body confidence in all women, regardless of their height

Being a woman aims to enable women and to promote body confidence in all women, regardless of their height

The website works exclusively with female photographers and digital designers and everything happens without her and makeup artists

The website works exclusively with female photographers and digital designers and everything happens without her and makeup artists

Advertisements

The website works exclusively with female photographers and digital designers and everything happens without her and makeup artists

Founder and CEO Tanya Robertson started the brand after finishing her full time job in marketing

Founder and CEO Tanya Robertson started the brand after finishing her full time job in marketing

Founder and CEO Tanya Robertson started the brand after finishing her full time job in marketing

She said: & # 39; Femininity is a celebration of women and also an attempt to change the relationship of women with their bodies.

& # 39; The goal is to create something that doesn't make women feel like they need to look or are a certain way to belong & # 39 ;.

Advertisements

Tanya quit her full-time marketing job to launch the online business and hopes her website can help other women to love their own body and that of other women.

Tanya started the company as a & # 39; party & # 39; of women and hoped to improve the body image of women

Tanya started the company as a & # 39; party & # 39; of women and hoped to improve the body image of women

Tanya started the company as a & # 39; party & # 39; of women and hoped to improve the body image of women

The online store offers a unique combination of affordable and luxury brands with prices from £ 18

The online store offers a unique combination of affordable and luxury brands with prices from £ 18

The online store offers a unique combination of affordable and luxury brands with prices from £ 18

The website will be suitable for sizes from a band 28 to 40 and cup A to FF and offers a range of styles in different colors
Advertisements

The website will be suitable for sizes from a band 28 to 40 and cup A to FF and offers a range of styles in different colors

The website will be suitable for sizes from a band 28 to 40 and cup A to FF and offers a range of styles in different colors

She said: & # 39; Our brand name is a nod to every female being on a unique journey of femininity. We acknowledge and celebrate each other's differences, welcome everyone and build a community of self-assured, empowered women & # 39 ;.

& # 39; Essentially femininity, and each of the brands worn by us, is a love letter to the women who wear them. & # 39;

One of the brand's stock is The New Zealand-based design house Lonely Label that went viral in 2016 when stars from HBO & # 39; s & # 39; Girls & # 39; Lena Denham and Jemima Kirke posed in the brand on untouched photos.

Femininity filters all potential brands to ensure that they sell quality products and represent women positively

Femininity filters all potential brands to ensure that they sell quality products and represent women positively

Femininity filters all potential brands to ensure that they sell quality products and represent women positively

The retailer wants to promote conscious fashion through upcycling, fair compensation for employees and waste reduction

The retailer wants to promote conscious fashion through upcycling, fair compensation for employees and waste reduction

The retailer wants to promote conscious fashion through upcycling, fair compensation for employees and waste reduction

Another feature of the designer is the & # 39; Nude label & # 39; Which only use organic cotton for their intimacies and ensure that no pesticides, herbicides or harmful chemicals are involved in the growth process.

Advertisements

The brand also ensures that employees who grow cotton receive fair wages and have good working conditions.

Other AW19 brands included Dora Larsen, Nette Rose and Moons and Junes and Silent Arrow, both of which can only be purchased on Womanhood for British shoppers.

Tanya hopes her website can help other women to love their own body and that of other women

Tanya hopes her website can help other women to love their own body and that of other women

Tanya hopes her website can help other women to love their own body and that of other women

Celebrities such as HBO & # 39; s & # 39; Girls & # 39; Lena Denham and Jemima Kirke are seen in brands that are on the website

Celebrities such as HBO & # 39; s & # 39; Girls & # 39; Lena Denham and Jemima Kirke are seen in brands that are on the website

Advertisements

Celebrities such as HBO & # 39; s & # 39; Girls & # 39; Lena Denham and Jemima Kirke are seen in brands that are on the website

AW19 brands include Nude Label, Neat Rose, Dora Larsen, Neat Rose as well as Moons and Junes

AW19 brands include Nude Label, Neat Rose, Dora Larsen, Neat Rose as well as Moons and Junes

AW19 brands include Nude Label, Neat Rose, Dora Larsen, Neat Rose as well as Moons and Junes

. [TagsToTranslate] Dailymail