LEON has launched a coffee subscription to rival Pret – and its ‘Roast Rewards’ is £5 cheaper.
The ‘naturally fast food’ brand’s new subscription claims to offer unrivaled value with the country’s cheapest coffee subscription, although it has only one rival: Pret, which offers a similar model for £30.
For £25 a month, subscribers can enjoy up to five barista-made drinks per day, along with a 20 per cent discount on LEON’s all-day breakfast and lunch menu, excluding meal deals.
Beyond the coffee, Roast Rewards members can earn 100 points for every £1 spent and once they reach 3,000 points they are entitled to anything on the menu for free.
LEON has announced the launch of its ‘Roast Rewards’, the UK’s most affordable street coffee subscription.
For just £25 a month, subscribers can enjoy up to five barista-made drinks per day, along with a 20 per cent discount on LEON’s all-day breakfast and lunch menu, excluding meal deals.
Meanwhile, LEON has your cravings covered with a generous 20 percent discount on a variety of delicious breakfast and lunch options.
Mac Plumpton, MD of LEON, expressed his excitement at the launch, saying: “We are so excited to introduce the UK’s most affordable coffee subscription.” Get ready for service full of flavor, value and great coffee.
“At LEON our goal is to provide exceptional experiences at an unbeatable price.”
Similarly, Pret offers five drinks a day and 20 per cent off food, but its loyalty plan is more expensive.
The chain came under fire from customers after increasing the price of its popular coffee subscription plan by £5 a month to £30 in April, while the price of a latte rose from £2.95 to £3, 30.
Pret’s coffee subscription plan previously cost £25 a month and offered members up to five barista-made drinks a day, which proved popular during the cost of living crisis.
However, it has been replaced by Club Pret, a new loyalty scheme that costs £30 a month (an effective 20 per cent increase), although it is sweetened with new discounts on its mix of sandwiches, cakes and other products.
The move came against the backdrop of huge increases in the cost of ingredients, including milk, coffee and cheese, and the need to increase staff salaries three times a year.
Pret customers shared their anger at the news online, with many saying they were canceling their subscriptions as a result.
