A group of far-right health experts and Trump supporters have endorsed a new Goop-style wellness brand that promotes fake medical treatments.
The company, called The Wellness Company, features articles on the benefits of supplements such as dandelion leaves and sells Covid medications that have not been proven to work.
Founded by entrepreneurs Dave Lopez and Foster Coulson, the website has been celebrated by conspiracy theorists such as Laura Loomer, a young pro-Trump activist who previously described the Covid-19 vaccine as “unsafe and ineffective.”
Other well-known people involved include author Naomi Wolf and anti-vax cardiologist Dr. Peter McCullough, the company’s chief scientific officer.
Goop, which is a lifestyle brand founded by movie star Gwyneth Paltrow, is not linked to The Wellness Company.
The Wellness Company sells a $299.99 ‘wellness emergency kit’ filled with medications such as ivermectin and doxycycline, to combat Covid and a host of other conditions.
Earlier this month, McCullough claimed on Twitter that the Covid-19 vaccine had “actually created sick children”.
The American Board of Internal Medicine recently stripped Dr. McCullough of his certification due to his outspoken and unfounded views on the Covid vaccine.
Other medical contributors include anti-abortion activist Dr Richard Amerling, former Loveline host Dr Drew Pinsky, who previously called the Covid-19 pandemic a “press-induced panic”, and alternative medicine doctor Hadar Sophia Elbaz. The daily beast reports.
A video posted on Dr. Elbaz’s website purports to show viewers “how to detoxify the body of heavy metals.”
Like Gwyneth Paltrow’s wellness empire Goop, The Wellness Company sells a variety of health products, most of which are supplements.
But the two most advertised products aim to prevent and treat Covid-19, positioning themselves as an alternative to vaccination.
Spike Support supplements containing dandelion root claim to help boost immunity
The Wellness Company prescribes a $299 ‘medical emergency kit’ that includes eight medications, including ivermectin and the antibiotic doxycycline.
Both drugs have been tested as treatments for the Covid virus, however, large-scale studies have not shown that the benefits of the drugs outweigh the risks.
In an article published in the prestigious journal Lancet in July 2021, experts from the University of Oxford in the United Kingdom concluded: ‘doxycycline should not be used as a routine treatment against Covid-19.’
Ivermectin is not an FDA-approved treatment for the virus due to a lack of evidence supporting its benefits.
However, doctors can still prescribe the drug “off-label.”
The emergency kit is said to combat nausea and vomiting, bites, sinus infections, urine infections, sexually transmitted infections and Covid-19, among other conditions.
Relationship expert Dr. Drew Pinsky drew criticism in 2020 when he called the Covid pandemic a “press-induced panic.”
The Wellness Company also sells a range of own-brand supplements, including ‘Spike Support’, which contains natural ingredients that have previously been hailed by some health gurus as a treatment for Covid.
This includes the enzyme nattokinase and dandelion root, which Dr McCullough says can help protect from the long-lasting effects of spike proteins, which are found on the outside of Covid cells and help the virus enter the body.
The Wellness Company has also embarked on an unlikely partnership with its “sister” company: a dating site for unvaccinated people called Unjected.
Launched in 2021, the website and app were positioned as a ‘platform of like-minded humans who are not vaccinated against Covid-19′.
In July last year, it was reported that 3,500 Unjected users had their personal data exposed due to a critical security flaw.
The following month, Apple made the app unavailable in its App Store.