MAFS girlfriends’ influencer dreams are shattered when they leave the show “without enough Instagram followers to quit their day jobs,” and even Evelyn Ellis is falling behind.
The glamorous brides on Married At First Sight may not be walking straight into influential careers once the latest season wraps up.
This year’s cast has been having trouble gaining enough Instagram followers to quit their day jobs, reports yahoo lifestyle.
Women may have signed up hoping to become rich and famous on social media, but feel humiliated by their lack of overnight success.
While previous seasons have seen the brides reach half a million followers during the show’s airing, the new batch of brides hasn’t garnered the same level of attention in the eight weeks since the tenth season premiere.
Claire Nomarhas’ followers have grown from 2,800 to 66,600, while Melinda Willis, already an influencer before the show, has increased her audience from 150,000 to 202,000 followers.
The glamorous brides on Married At First Sight have found their dreams of social media stardom shattered. Pictured: Bronte Schofield and Lyndall Grace
This year’s cast has been having trouble gaining enough Instagram followers to say goodbye to their day jobs, Yahoo Lifestyle reports. In the photo: Melinda Willis
Intruder bride Evelyn Ellis has doubled her fanbase from 65,000 to 122,000, which is impressive but nowhere near the heights of Martha Kalifatidis, Domenica Calarco or Ella Ding.
Other stars have only had moderate success building their brands on social media.
Bronte Schofield, for example, gained just 49,000 new followers, while Tahnee Cook gained around 38,000.
Considering the fact that MAFS attracts up to two million viewers per episode, this growth is quite disappointing.
In the eight weeks since the season premiere, Claire Nomarhas (pictured) has seen her following rise from a modest 2,800 to a whopping 66,600 followers.
Intruder bride Evelyn Ellis has seen a substantial rise, as her fanbase expanded from 65,000 to 122,000.
Melissa Sheppard has attracted 15,400 new followers and Tayla Winter saw even more modest growth of 10,400 followers.
“These days you can’t leave your day job with less than 300,000 followers, and even then they have to be super engaged,” a source said.
“The market is more saturated than ever.”
The social media expansion of this year’s brides pales in comparison to Dom and Ella from last year’s season, who left the show with a whopping 500,000 followers each.
As the tenth series has just started airing in the UK, the accounts of the brides may continue to grow in the coming weeks.
Married at First Sight continues Monday at 7:30pm on Channel Nine and 9Now
Other stars of the show have had moderate success in their social media endeavors. Bronte Schofield gained 49,400 new followers, while Tahnee Cook gained around 38,000.