M&S makes menswear a holiday boost: Retailer adds clothing from Ted Baker, Superdry, Lyle & Scott and Musto to M&S.com
Marks and Spencer is ramping up its menswear offering in time for the holiday shopping period.
The retailer will add clothing from Ted Baker, Superdry (right), Lyle and Scott and Musto to M&S.com this month. He will offer the brands casual wear, outerwear and accessories as bosses look to attract more male shoppers.
Boost: Marks and Spencer will add clothing from Ted Baker, Superdry (above), Lyle and Scott and Musto to M&S.com this month
Ben Sherman, Farah and Jack and Jones are already sold through the company’s ‘Brands at M&S’ strategy, which spans 50 third-party retailers. The additions bring its third-party menswear brands to 17.
The strategy reflects the review of its clothing and home offering, with sales up 14 percent in the first half of the year.
Third-party brands account for 4.1 per cent of its clothing and home sales, generating £70m of revenue last year.
M&S head of clothing and home, Richard Price, said there had been an “incredible response” to the introduction of the brands.