Lululemon has pulled its new line of $98 leggings after customers complained about the unflattering style.
The high-end activewear company has pulled its Breezethrough leggings from shelves after consumers noticed that the V-shaped back seam, which rises from the seat of the pants to the lower back, didn’t do justice to their backsides.
This product misstep is the latest challenge for Lululemon, whose shares have fallen 50% this year, dropping 16% in the past month alone.
Social media users mocked the leggings’ appearance, with many comparing the back seam to a “whale tail” or a “giant arrow pointing to your butt crack.”
Despite marketing the product as innovative and lightweight with quick-drying material, Lululemon appears to have misjudged consumer preferences.
Lululemon has pulled its newly launched line of $98 Breezethrough leggings after several customers complained about their unflattering fit.
The high-end activewear company has pulled its latest launch from shelves after consumers noticed that the leggings’ V-shaped back seam, which rises from the seat of the pants to the lower back, didn’t do their backsides justice.
“I was hoping the V shape in the back would be flattering, but it was too aggressive on me. All I could see was a giant whale tail/arrow pointing at my butt crack,” one person said in a Reddit post. mail.
“What’s really weird with these is the back seam,” one critic said on TikTok in a video.
“See that? I’m not sure what’s going on there, but that’s not very pretty.”
The customer said she will return the leggings.
“I’m not a huge fan of the butt seam either. I just think it’s a little extra. I don’t love it,” said another critic on TikTok. video.
According to JP Morgan analyst Matthew Boss, the leggings received poor reviews (they received 3.1 stars out of 5 from 112 reviews), with the back seam being the main complaint, giving customers what they called a “long butt.”
Overwhelmed by negative feedback, Lululemon decided to temporarily halt sales and redesign the product.
The company acknowledged the problem and said it would incorporate customer feedback into future designs.
Social media users mocked the leggings’ appearance, with many comparing the back seam to a “whale tail” or a “giant arrow pointing to your butt crack.”
“We have made the decision to pause sales for now to make necessary adjustments to deliver the best product experience possible,” a Lululemon spokesperson said. CNN.
The move comes as Lululemon faces increased competition from other sportswear brands and grapples with supply chain challenges.
The company previously admitted to losing sales due to limited color options for its popular leggings.
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