- Luke Littler signed a deal with boohooMAN earlier this year after turning 17.
- The custom range includes the darts he used on the way to the WDC final.
- Littler suffers another surprising defeat as he falls in the Players Championship
Luke Littler signed a first professional contract at the age of 17 and launched his own range of darts products.
Littler’s meteoric rise through the darts ranks has continued, after he came within reach of one of the greatest sporting stories ever written before losing the final of the PDC World Darts Championship.
He has since gone on to turn professional shortly after turning 17 at the end of January, and has impressed at the Premier League darts event.
Littler has come a long way since emerging as a fan favorite for his celebratory kebabs, and is now considered one of the top stars of his sport, rubbing shoulders with the likes of Michael van Gerwen.
Littler has now joined the likes of Rob Cross, Nathan Aspinall, Stephen Bunting and Raymond van Barneveld in the Target Darts group as a professional, who have now launched ‘Nuke’ branded products.
Luke Littler has signed his first professional contract with long-term sponsors Target Darts
The Nuke has launched a range of products, including the darts that took them to the WDC final.
Fans can purchase Littler’s match shirt for £49.95 from their new bespoke kit range.
Among them are the same darts that Littler used to reach the WDC final, which fans can buy for £102.95.
The 90 percent tungsten arrows are available in 22g, 23g or 24g, and come with The Nuke branding on the fletching with eye-catching yellow writing on a purple backing.
The matching t-shirts that Littler wears on the oche are also on sale for £49.95, as well as branded dart bags available for £19.95 (XL) or £16.95.
There is also a complete set of 22g brass tip darts designed specifically with the beginner teen available for just £14.95 and comes with numerous flights ensuring “complete customisation” according to the website.
Littler has been associated with Target since he was 142 years old and graduated from the Elite1 program, and now signs his first professional contract with his loyal partners.
“It’s a really special moment to sign a long-term contract with Target Darts,” the teenager said.
‘They have supported me through the Elite1 program since I was 12 years old and I look forward to continuing this great relationship in the future.
‘With Target I have access to the best dart gear, like the K-Flex flights I’ve used since I bought them in my goody bag at the Target launch! The support and attention to detail that Target provides has been huge in helping my game evolve.
Littler’s bespoke range includes the darts he used at Alexandra Palace, available for £102.95
Littler was announced as a new face for fashion retailer boohooMan, with the company’s logo taking center stage on his purple shirt.
Littler burst onto the darts radar with his performances at Alexandra Palace during the World Darts Championship last year.
‘I’m delighted that together we are launching the new range of The Nuke products which offers something for players of all levels. The last few months have been a whirlwind but one of the best things has been hearing how many new people are starting to play darts and I really hope these products help inspire the next generation of players.”
Littler’s deal with boohooMAN, signed earlier this year, is believed to be a multimillion-dollar deal, based on potential bonuses and profits he could earn in the coming years, as well as a percentage of sales.
The 17-year-old has been officially announced as a representative of clothing retailer boohooMAN after experts previously predicted he could become a millionaire within weeks.
Littler is said to be on track to become the face of darts for the next 25 years and could become as big a sport as Tiger Woods in golf, according to experts.