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HomeGamingLudacris’ Media Company Inks New Deal To Boost Black-Owned Businesses

Ludacris’ Media Company Inks New Deal To Boost Black-Owned Businesses


It has actually been reported Ludacris’ Karma’s World Entertainment business has actually tattooed a brand-new licensing offer. The media business has actually coordinated with 2 Black-owned haircare services, landing them their first-ever licensing offer.


Ludacris’ mission-oriented media business Karma’s World Entertainment and its production business,9 Story Media Group have actually struck licensing handle 2 Black haircare services. According to the Hollywood ReporterLudacris, genuine name Chris Bridges, stated in a declaration:

“Creating a program that supports Black-owned organizations speaks with the styles of representation and neighborhood that live throughout Karma’s World. This special chance supports the power of entrepreneurship in inclusive areas and puts Black quality on screen.”

As a daddy, Luda is understood for revealing his enthusiasm for boosting young Black ladies and returning to kids.

Karma’s World x Black Haircare

The media business partnered with Los Angeles-based CurlyKids Mixed Texture HairCare and Firstline BrandsThe 2 Black-owned companies will get marketing assistance and networking chances at the 2023 Licensing Expo in June at the Mandalay Bay Convention Center in Las Vegas.

In addition, 9 Story Brandswhich boasts an outstanding lineup consisting of international business such as big toy brand name Mattel— has actually partnered with Black company personal club The Gathering Spotwhich will likewise offer personalized subscriptions to the 2 Black-owned companies.

The brand-new offer is just the start considering that the 2 media business will continue to look for out other Black-owned organizations to increase retail representation in the licensing organization.

In a declaration, 9 Story Brands co-vice president Kyra Halperin stated,

“Black-owned services have actually been traditionally underrepresented within the licensing market, and it’s important that we deal with partners that line up with the DNA of the brand name and work towards much better representation on-shelf,” “We are enjoyed partner with CurlyKids Mixed Texture HairCare and Firstline Brands– each a newbie licensee– to establish amazing and ingenious extensions of the Karma’s World universe.”

The 2 Black-owned services have actually currently dropped their very first Karma’s World-branded items. CurlyKids launched their Super Detangling Shampoo, Super Detangling Conditioner, and Super Detangling Spray. Firstline dropped 3 silk bonnets and pillowcases.

All are now readily available at 469 Walmart places.

Young Black Girl Magic

Ludacris’ Netflix animated series, Karma’s World might offer essential lessons for how Black women can securely browse the area. The series represents and checks out the happiness and difficulties of Black girlhood.

  • Nicole Bartley

The author of what'snew2day.com is dedicated to keeping you up-to-date on the latest news and information.

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