An Army Corporal turned personal trainer has beat Joe Wicks as the most popular fitness YouTuber, according to a new study from Ofcom.
Lucy Wyndham-Read, 49, of Surrey, has quietly garnered over 58 million views on her YouTube channel in lockdown, making it the most popular fitness channel in the UK.
Her sessions usually consist of easy-to-follow workouts targeting specific body parts and usually last seven minutes.
Lucy Wyndham-Read, 49, of Surrey, has quietly watched her most popular workout video over 17 million times since the lockdown began. She is training
Joe Wicks raised £ 580,000 for the NHS through his ‘gym classes’ in lockdown, where millions of parents gathered their out-of-school children to get active. He is pictured exercising in his living room
The influencer’s most watched video is a seven-minute workout to lose belly fat, which has more than 75 million views, 17 million of which were added in lockdown.
In total, she has almost 200 million views of her videos, which are intended for all levels.
Lucy posted her first YouTube video in 2012 and said she was lucky if she got ’10 views’.
Now she has 1.4 million followers on YouTube, and 187 thousands more on Instagram.
‘I remember uploading the seven-minute workout – I thought it was a good workout, but it was just another standard video and I never could have imagined this. Then I started to notice “wow, that gets a lot more views”. And then it just went viral. ‘
‘Nobody knows me – and everybody knows Joe Wicks. But people started to like my workouts, got great results, and it was word of mouth, ”she said the Sunday Telegraph.
The influencer’s most watched video is a seven-minute workout to lose belly fat, and has over 75 million views, while she has a total of nearly 200 million views. She is depicted with rabbit ears
How Lucy Became the Most Popular Fitness YouTuber in Lockdown
According to OfCom’s Media Nation’s report released this week, fitness videos have been watched by 12 percent of UK adults since the country shut down in March.
The report says, “The UK’s most watched fitness channel, with 58 million views, is hosted by Lucy Wyndham-Read, best known for its seven-minute workouts.
Gymnastics with Joe Wicks was the ninth most popular workout video, with a total of 6.6 million views worldwide.
Host Joe Wicks also set a Guinness World Record for the most viewers for a fitness exercise livestream on YouTube when one of his live streams got nearly 1 million views
Other content categories that gained worldwide viewership during the pandemic, although not necessarily on TV screens, are: cooking videos (+ 45% from the same period last year); videos about sourdough bread (+ 400% from January to May); and home workout videos (+ 200% in March compared to the rest of 2020).
Joe Wicks – aka The Body Coach – raised £ 580,000 for the NHS through his ‘gym classes’ in lockdown, where millions of parents gathered their out-of-school kids to get active.
Training began on March 22 for children stuck at home and lasted 18 weeks.
They finished last month, after Joe said he was “taking a little break.”
He wrote on Instagram at the time: ‘I never thought that families around the world would come together to participate.
He added that it was his “proudest achievement.”
Lucy posted her first YouTube video in 2012 and said she was lucky if she got ’10 views’. Now she has 1.4 million followers on YouTube, and 187 thousands more on Instagram. She’s at work
Lucy added to The Telegraph that she was bullied at school and didn’t take fitness seriously until she joined the military at the age of 18.
In 1990, her military career began with a 12-week boot camp in Aldershot, Hampshire, where she was subsequently stationed and trained as a dental nurse.
A year earlier, her fiancé Mike had also joined the military. The couple had met when she was 15 and he proposed to her on her 18th birthday, not long before she enlisted in the military.
She remained in the military for three years, before departing at the age of 21 after a tragedy.
Lockdown star: The Body Coach has raised £ 580,000 for the NHS through his daily online workouts
Joe said he would ‘have a little break’ but ‘will do more live work later’. He is pictured with his wife Rosie and their children in the last video
In 1992, Mike was accidentally murdered by a fellow soldier in the barracks while playing a game, leaving heart broken and grief.
“I was woken up at 3am by a corporal who told me to get up immediately. I followed him, sick with fear – I knew what had happened wouldn’t be good news, ‘she told You magazine last year.
Lucy then retrained as a personal trainer and twenty years later she started her YouTube channel – covering all fitness levels.
‘My philosophy is that it should be possible, because I don’t want people to do it for three weeks and then stop. I want it to be their lifestyle. It must be something they will wake up and want to do every day, ”she added to the Telegraph.
Lucy, in the photo, who now has a popular YouTube channel, was struck by tragedy when her fiancé died when she was only 21. Lucy was subsequently retrained as a personal trainer and twenty years later she started her YouTube channel – which is meant to work for all levels.
Lucy says she wants her workouts to be something that people “ wake up and want to do every day. ” She is pictured showing off her favorite outfits on Instagram