Baby’s first brand deal! Martha Kalifatidis and Michael Brunelli’s newborn son Lucius becomes the face of Bonds Baby Search and stars in adorable campaign with his influencer parents
Lucius, the newborn son of Martha Kalifatidis and Michael Brunelli, has landed his first major brand deal and is the new face of Bonds Baby Search.
The family models several pieces from Bonds’ clothing line in a photoshoot to promote the campaign.
The little baby looks so cute as a button in several colorful Bonds onesies while being rocked and cuddled by his influencer parents.
Little Lucius models a zebra print all-in-one as he leans on his mom’s tummy and a peach jumpsuit as he’s rocked by Martha and Michael.
While the toddler appears to be a natural in front of the camera, his patience quickly ran out during the shoot.
Martha Kalifatidis, 35, (pictured) has taken on a big new job this year as the face for Bonds Baby Search as her newborn son Lucius (pictured) lands his first big brand deal
In behind-the-scenes footage from the shoot, he was filmed breaking down in tears between takes.
This year’s Bonds Baby Search party is the biggest yet.
$30,000 up for grabs as the brand hunts for photogenic toddlers to model the Bonds baby range.
It comes after Martha and Michael exposed the reality of their ruthless schemes as Instagram influencers.
The mother-son duo were spotted in a flashy campaign modeling Bonds’ garments alongside fiancé and father Michael Brunelli, 32, (back)
With Married At First Sight way behind them, the influencer family has now moved on to bigger and better brand deals
The new parents, who welcomed child Lucius on February 27, posed together as a family while showing off their enormous workload.
The post, which was shared by influencer watchdog account Instagram Updates, showed a whiteboard with their jobs split almost evenly.
Martha supposedly had to do paid posts for Naked Sundays, JS Health, Bonds, Emma Sleep and Gym Shark.
Michael, on the other hand, had to organize posts for Jimmy Brings, Bonds, Gym Shark and Hello Fresh, among others.
A campaign video released Tuesday showed Martha and Michael’s month-old baby learning the ropes while his parents caused a storm
Showing off several cute rompers, including a zebra print one and a peach one, Lucius did his best to control the camera like his influencer mom
However, it seems that the toddler’s patience quickly ran out, as he was also filmed bursting into tears in the middle of the photo shoot, showing “how real parenting is”