Louis Vuitton has made its first foray into the audio space with the launch of its podcast series titled “Louis Vuitton (expanded).” Hosted by renowned fashion journalist and filmmaker Loïc Prigent, the podcast promises to offer listeners a unique insight into the world of Louis Vuitton, exploring its cultural milestones and creative projects.
Scheduled to release two episodes each month, with durations ranging between 20 and 40 minutes, the podcast will cover a wide range of topics related to the iconic brand’s universe. From its rich legacy and involvement in various arts to its bold collaborations in different fields, the episodes aim to offer a deep dive into the House’s multifaceted identity.
The series begins with an interesting episode starring Pharrell Williams, who talks about his experiences and vision as the new male creative director of Louis Vuitton. Future episodes will include in-depth discussions with Pierre-Louis Vuitton about the brand’s history, exclusive interviews with notable figures such as architect Frank Gehry, and insights from diverse personalities such as curator Sarah Andelman and fencing champion Enzo Lefort.
This move by Louis Vuitton reflects a broader trend among fashion brands looking for innovative ways to connect with their audiences. As the fashion industry embraces new media, brands are finding that podcasts offer a storytelling platform that can improve customer engagement and strengthen brand loyalty. This trend is visible at major events such as the Cannes Film Festival, where Saint Laurent will present three films, and Milan Design Week, in which fashion houses such as Gucci, Bottega Veneta, Loro Piana and Armani Casa all participate. showing their creative links with the world of design.