Louis Vuitton has come under fire online for selling a scarf that looks like a traditional Palestinian keffiyeh.
Eagle-eyed fans noticed the French fashion brand selling a scarf for $705 in its US e-store that looked just like the traditional Middle Eastern headscarf.
Many took to social media to call the brand for cultural appropriation, and some more for producing the keffiyeh in blue and white – the colors of the Israeli flag – right after a period of violence and tension between Israelis and Palestinians in May.
Mailonline has reached out to Louis Vuitton for comment.
French fashion house Louis Vuitton has been criticized online for selling a $705 scarf on its website, inspired by the Middle Eastern keffiyeh scarf, usually black and white and seen as a symbol of Palestinian nationalism. The designer version, now removed, came in blue and white, the colors of the Israeli flag de
The scarf was taken off the site following the controversy online, but was described as a ‘Monogram keffieh stole’ retailing for $705 (£497.66).
The independent reported that the accessory was described as “inspired by the classic keffiyeh and enhanced with house signatures” on the Louis Vuitton website.
‘A jacquard weaving technique is used to create the intricate monogram patterns on the base of blended cotton, wool and silk.
“Soft and lightweight with fringed edges, this timeless accessory creates an easygoing vibe,” the description continued.
Three women wearing keffiyeh headscarves during demonstrations in support of Palestinians in Jerusalem’s Sheikh Jarrah neighborhood and Gaza Strip on May 21
Online people were criticized for being tone deaf and trying to capitalize on Palestinian culture with the keffiyeh
Shaped into a square, folded into a triangle and wrapped around the head or neck, the traditional keffiyeh is an Arabic headscarf that is usually black and white.
Since the 1936-1939 Arab uprising in Palestine, the headdress has become a symbol of Palestinian nationalism.
However, Louis Vuitton’s critics have said the brand was “tone deaf” with the accessory, noting that the blue and white echoed the colors of the Israeli flag.
This comes after a period of high tensions and violence between Israelis and Palestinians in Jerusalem in May, during which two weeks of violent conflict left at least 250 people dead, most of them Palestinians.
During the fighting, Israel unleashed hundreds of airstrikes against militant targets in Gaza, while Hamas and other militants fired more than 4,000 rockets at Israel.
The scarf was criticized after it surfaced online, shared by Instagram account Diet Prada.
Some said the monogrammed scarf resembled a keffiyeh and the choice of color was impervious to the fate of the Palestinian people
“So LVMH’s stance on politics is ‘neutral,’ but they still make a $705 logo keffiyeh, a traditional Arab headdress that has become a symbol of Palestinian nationalism,” DietPrada wrote.
On May 21, Diet Prada quoted an anonymous LVMH employee as saying “LVMH’s stance on politics is neutral,” over rumors that the group was preparing to drop model Bella Hadid after criticizing Israel in a series of posts. on social media.
The model kept her contract with the luxury brand, which DietPrada said was a sign that fashion’s attitude to social issues was changing.
However, the addition to the Louis Vuitton collection was not well received by fans.
“They could have designed a plain scarf, I’m not sure why they felt the need to specifically take from someone else’s culture?” It’s not even a harmless mistake or coincidence, they know where it came from,” said one critic.
‘These companies are deaf to so many. Stop monetizing people’s culture,” said another.
Louis Vuitton says ‘we will not comment on politics, but we will take advantage of it,’ wrote another.
“I mean, are we even surprised at this point,” said another.
Louis Vuitton says they are politically neutral, yet profit from selling this $705 keffiyeh-inspired scarf commonly worn by Arabs and a sumbol of Palestinian nationalism. And the color, is that a form of passive political commentary?’, another asled.
Online many said that the keffiyeh was a very bad choice and that Louis Vuitton should have gone for a normal scarf