League of Legends take a big step in the fashion world. Today, developer Riot Games has announced a new partnership with Louis Vuitton, which will see the famous fashion house design Leaguethemes for both the game and the real world.
Unfortunately we do not yet know what those designs will look like, but there will be two main parts. First Louis Vuitton makes a tailor-made case for the Summoner & # 39; s Cup, the trophy that is awarded each year to the team that League of Legends World Championship. This year's event will start with play-in matches on October 2 in Berlin and the run-up to the final on November 10 in Paris. Riot says the case “will include both the traditional Louis Vuitton savoir-faire and advanced, high-tech elements inspired by the League of Legends universe."
Louis Vuitton has a history of making these kinds of trophies for events such as the World Cup and the French Open, and Naz Aletaha, head of global e-sports partnerships at Riot, says the developer had long wanted something similar for LeagueThe biggest annual spectacle. "We admire what they bring and how they support other sports," she says The edge. "They understood gaming and e-sport right away."
The collaboration will also extend to the game itself. Nicolas Ghesquière, artistic director of Louis Vuitton for women's collections, designs a series of in-game character skins together with a collection of clothing capsules. Both the skins and the trophy case will be revealed at some point during the one-month world championships.
This is not Louis Vuitton's first outing to gaming – the company that was presented earlier Final Fantasy XIII heroin Lightning as a virtual model – but it comes at a time when fashion becomes more closely connected with gaming and e-sports. Nike has recently unveiled a new line of sweaters for League teams in the LPL of China, which will debut at the World Championships while Fortnite star Tyler "Ninja" Blevins recently launched a new line of clothing with Adidas.
Meanwhile, e-sports organizations such as 100 Thieves – which operates a team in the North American League pro circuit LCS – clothing has made an important part of their business. It is a shift that has attracted a number of big names as investors, including Drake. When The edge spoke with rapper Offset about joining the e-sports team Faze Clan, he explained: "These guys influence things for the culture. This is what I believe in. This is what I do my art for."
For Aletaha, this confluence of gaming and fashion makes perfect sense League has become something bigger than just a game. The strategy title is approaching its 10th anniversary this year, and Riot says that it is "the largest PC game in the world" with more than 8 million daily players. In addition to e-sports, the game has been extended to everything from music to comic books. League appeared in an episode of The Simpsons, and last year's world championship in Incheon contained an augmented reality K-pop concert. (The song was so popular that it even ended up in other games.)
With that in mind, a partnership with Louis Vuitton does not seem out of place. "It has really become a lifestyle," says Aletaha. “We now have our own culture entirely. Fashion is not a surprising next step. "