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Lorna Jane is ‘surprised’ to find its Flashdance pants selling out in 24 hours

Activewear giant Lorna Jane is ‘amazed’ that a pair of its $79.99 trackies sold out in 24 hours, despite being on shelves for 30 years – and a group of stylish teenagers are to blame

  • Lorna Clarkson is the founder of Australian activewear company Lorna Jane
  • In recent months she was ‘surprised’ to find out that Flashdance pants were sold out
  • The $79.99 pant is an ultra flattering low rise track pant with pockets
  • Young women on TikTok are obsessed with design that is 30 years old

Teens are flocking to Lorna Jane activewear pants due to a viral dance trend on TikTok, and the brand is struggling to keep them in stock.

Lorna Clarkson, the owner of the Australian sportswear company, was surprised when the… $79.99 Flash Dance Pantsa design she first launched 30 years ago sold out online.

“The Flashdance pants have been one of the brand’s best-selling styles for years, so it seemed like it came out of the blue at the sight of a sudden spike in sales for this cult favorite,” says Lorna. news.com.au

Lorna Clarkson, the owner of the Australian sportswear company, was surprised when the $79.99 Flashdance Pant, a design she first launched 30 years ago, sold out online.

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Lorna Clarkson, the owner of the Australian sportswear company, was surprised when the $79.99 Flashdance Pant, a design she first launched 30 years ago, sold out online.

“But the unexpected rise in popularity can be attributed to none other than user-generated content on TikTok.”

Young women are obsessed with the ultra-comfortable track pants designed to “move with you,” with a loose-fitting, woven stretch fabric that has become a Lorna Jane class.

“Super versatile and very comfortable, you’ll love the internal tabs on the legs with buttons that allow you to adjust the length,” read the website.

“This style is ideal for sports, travel and everyday wear.”

Young women are obsessed with the ultra-comfortable track pants designed to 'move with you', featuring a loose-fitting, woven stretch fabric that has become a Lorna Jane class

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Young women are obsessed with the ultra-comfortable track pants designed to ‘move with you’, featuring a loose-fitting, woven stretch fabric that has become a Lorna Jane class

TikTok users have created the hashtag #flashdancepants in honor of the popular piece of clothing that currently has more than four million views on the app

TikTok users have created the hashtag #flashdancepants in honor of the popular piece of clothing that currently has more than four million views on the app

TikTok users have created the hashtag #flashdancepants in honor of the popular piece of clothing that currently has more than four million views on the app.

“We replenished them as soon as possible,” Lorna said. “The community is so creative with their content, it’s impressive to see the passion behind these creators. It’s even more special to see daughters love a style that’s already in their mom’s wardrobe.”

Most of the videos on TikTok show what other accessories and garments work alongside the Flashdance pants, while others choose to dance in them to classic tunes.

“These are the most comfortable, most stylish pants I know,” wrote one user.

‘I ordered them yesterday. I can’t wait for them to arrive,” said another.

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