London Marathon signs six-year sponsorship deal with Tata Consultancy Services after 11-year partnership with Virgin ends after this year’s race
- Tata Consultancy Services becomes the new London Marathon title partner
- The IT company has signed a six-year contract and is taking over from Virgin Money
- It ends the iconic event’s 11-year title deal with Virgin
The London Marathon has reached an agreement that Tata Consultancy Services will be the new title partner of the event.
The IT company has signed a six-year contract and will take over from Virgin Money after the 2021 marathon on October 3.
It ends the title arrangement with Virgin, which has been in effect since 2010.
Tata Consultancy Services becomes the new title partner for the London Marathon
Hugh Brasher, London Marathon Events events director, said: ‘This is a milestone in our history and we look forward to working with TCS to develop and grow our digital reach, inspire millions more to get active and develop opportunities to raise even more money for charities.
“TCS has been an integral part of the London Marathon for the past five years, delivering the latest technology to enhance the marathon experience for participants and spectators.
“This new title partnership marks the dawn of a new era in what we can achieve together.”
The IT company has signed a six-year contract and is taking over from Virgin Money
It puts an end to the title arrangement with Virgin, which has been in effect since 2010