Are you easily offended and overly sensitive? Then look away now, because Loaded magazine is back and it’s as big and boisterous as ever.
The legendary lads’ magazine is launching a new digital platform for the not-so-hip man who refuses to conform to today’s male stereotypes, nine years after it went out of print.
Billed as a digital rebellion, Loaded online enters a very different social, environmental and political landscape, but remains unchanged and unapologetic in the tone that helped make it one of Britain’s biggest and best-selling magazines.
Situated in www.loadedworld.comThe newly launched outlet is a space for straight talk, epic experiences, and a community that aims to celebrate who men really are.
Laying out his intentions, Loaded says: “We now live in a world dominated by the dopamine-hungry, who crave the cheap gratification of a red spot on social media, saying we’ve been validated by our peers.”
Are you easily offended and overly sensitive? Then look away now, because Loaded magazine is back for an online re-release featuring original cover Elizabeth Hurley.
Hurley originally appeared as a cover girl for Loaded when the magazine’s print edition launched across the UK in 1994.
‘For too long, we have been deceived by ‘content creators’ who feed us garbage and shortchange us with inferior morsels of cultural sustenance. Where is the love? Where is the passion? Where is the unbridled enthusiasm for the above average, the surprising and the absurd?
In honor of its first print publication in 1994, the Loaded team has remembered original cover girl Elizabeth Hurley for a busty 30th anniversary cover.
The 58-year-old actress, who is currently promoting her new film Strictly Confidential, shows off her cleavage in a loose-fitting white shirt as she poses for its official relaunch.
Loaded was one of the original lads’ magazines, famous for its coverage of music and sports, and its photographs of scantily clad women.
In its heyday, the title (created in 1994) was a major player in a booming industry, with a six-figure readership.
But the final print edition, which came out on March 26 with Noel Gallagher and novelist Irvine Welsh, was the last.
Deputy editor Lia Nicholls revealed the closure on Twitter in a post that included photos from the magazine’s first and last issues.
She wrote: ‘The first and sadly last issue of @loadedmag. Sad day. “I loved every minute.”
In honor of its first print publication in 1994, the Loaded team has recalled the original cover girl, Elizabeth Hurley, for a busty cover and accompanying video.
The 58-year-old actress, who is currently promoting her new film Strictly Confidential, posed for a series of racy photos ahead of the online re-release.
Elizabeth with her son Damian, a budding filmmaker who wrote and directed her new film, in another shot from the Loaded spread.
At times during its 21 years of life, Loaded encountered controversies that generated criticism for the number of scantily clad women it included in each issue.
Deputy editor Lia Nicholls revealed the close of 2015 on Twitter in a post that included photos from the magazine’s first and last editions.
At times during its 21-year life, Loaded encountered controversies that drew criticism for the number of scantily clad women it included in each issue.
Circulation fell as it went through several ownership changes, but after a relaunch last year, Loaded said it would be “much more discerning and sophisticated” in its depiction of women, the BBC reports.
The Telegraph reports that circulation exceeded 500,000 in its 50th edition in June 1998.
But sales plummeted to around 35,000 in 2011, the last figures officially audited by the magazine.
It was one of the lads’ magazines that became popular in the 1990s along with FHM and Maxim and, later, Nuts and Zoo.
The magazine’s publisher Simian said in a statement: ‘Starting with the current April issue, published on March 26, Loaded will no longer be marketed as a print magazine.
“We would like to pay tribute to our customers, staff and especially our contributors and editorial team.”
One of the editors of the initial 1994 release, James Brown, told his Twitter followers that the closure was “a shame,” adding: “The last team seemed to have done very well.”
The 30th anniversary edition of Loaded is available for online subscription starting May 15.
Elizabeth appears in a photo video and an interview with the legendary boys’ magazine.