Liverpool IS OUT of replica kits after selling 1.7 million shirts this season … but New Balance will not be there despite the club’s plea after ending the Premier League drought
- Premier League champions Liverpool no longer have replica home kits
- Liverpool, who sold a record 1.7 million shirts, asked for more kits to meet demand
- New Balance, whose kit deal is about to expire, has refused to produce more
- Liverpool’s lucrative new five-year kit deal with Nike kicks off on August 1
Premier League champions Liverpool will run out of replica shirts after selling a record-breaking 1.7 million this season.
The current New Balance home jersey is the best-selling in their history, so much so that the club will be almost without it.
Liverpool officials approached New Balance for additional shirts to meet the increased demand after the club ended a 30-year wait to become England’s champion.
Liverpool will run out of replica home sets after selling a record 1.7 million shirts in this run
However, it is clear that the US-based manufacturer will not be producing additional new shirts, which means the club may not be able to fully meet fan demand. The club’s online store has a limited selection of shirts.
The relationship between Liverpool and New Balance had soured when the champions won a High Court fight last year, paving the way for the club to sign a five-year deal with Nike from August 1.
The deal was supposed to start on June 1, but it was agreed to shift the deal back two months.
Liverpool have sold record shirts over the past three seasons, underscoring the club’s growing popularity under Jurgen Klopp.
it is clear that despite the Liverpool request, New Balance will no longer produce kits
The club hopes to break their sales record again next season, with the Nike deal enabling the club to sell through a wider range of global outlets.
The Nike partnership could become the most lucrative in Anfield’s history.
The contract is guaranteed to be worth £ 30 million a year, which is approximately £ 15 million less than New Balance’s result.
However, due to agreed add-ons and greater awareness of the Nike brand, their final income will overshadow the current £ 45 million a year.
Liverpool will significantly increase their income from the deal by taking up 20 percent of all net sales of goods around the world.
Liverpool’s £ 30 million a year lucrative contract with new kit suppliers Nike will commence on 1 August