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Liverpool have failed in their attempt to trademark the word

Liverpool fail in controversial attempt that sparked fan anger to trademark the word ‘Liverpool’ to combat unofficial merchandise

  • Liverpool attempted to trademark ‘Liverpool’ to combat unofficial merchandise 
  • However, the Intellectual Property Office has since rejected Liverpool’s attempt
  • The motion sparked backlash from fans, who said it should belong to the city 
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Liverpool have had their attempts to trademark ‘Liverpool’ when it comes to merchandise rejected by the Intellectual Property Office, according to The Independent

The club tried to make the move this summer in order to stop counterfeit products being sold to fans.

However, there was fan backlash, saying the name Liverpool should not be owned by the club’s owners, and instead should belong to the city itself and the supporters. 

Liverpool have failed in their attempt to trademark the word 'Liverpool' with the IPO

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Liverpool have failed in their attempt to trademark the word ‘Liverpool’ with the IPO

Liverpool say the move was in order to combat the selling of unofficial merchandise

Liverpool say the move was in order to combat the selling of unofficial merchandise

Liverpool say the move was in order to combat the selling of unofficial merchandise

Chelsea and Tottenham Hotspur have been able to trademark their own names, but the Intellectual Property Office ruled that ‘the geographical significance’ of Liverpool meant the football club would not be able to own the name.  

‘It should be stressed that our application was put forward in good faith and with the sole aim of protecting and furthering the best interests of the club and its supporters,’ said Liverpool CEO Peter Moore in a statement.  

‘Nevertheless, we accept the decision and the spirit in which it has been made. I would also like to take the opportunity to reiterate our thanks to all those who engaged with us throughout this process, most notably independent traders and local football clubs.’ 

Supporters group Spirit of Shankly was firmly against the notion, saying: ‘SOS were clear at the outset that the word “Liverpool” is not for [Fenway Sports Group, Liverpool’s owners] or anybody else to own – it belongs to the city of Liverpool and its people.

A scarf seller in Istanbul ahead of Liverpool's UEFA Super Cup final match against Chelsea
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A scarf seller in Istanbul ahead of Liverpool's UEFA Super Cup final match against Chelsea

A scarf seller in Istanbul ahead of Liverpool’s UEFA Super Cup final match against Chelsea

The fan group the Spirit of Shankly hit out at the club's proposal to trademark 'Liverpool'

The fan group the Spirit of Shankly hit out at the club's proposal to trademark 'Liverpool'

The fan group the Spirit of Shankly hit out at the club’s proposal to trademark ‘Liverpool’

‘We should all be allowed to use it freely, however we see fit, without fear of legal letters dropping through our doors. LFC have enough legal remedies from their current trademarks to address any issues they may have. Any more is unnecessary.’ 

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It’s the second time in the past year Liverpool have failed to get something past the IPO.

Last November they tried to trademark ‘Allez Allez Allez,’ which has been a soundtrack to the club’s journey through the Champions League in the past two seasons.

However, six other clubs have used it before them, and the club later withdrew their request.