LitterLotto: Can you win a £10k jackpot for trash disposal?
Will you put it in the trash to win it? That’s what a newly launched lottery app hopes for by awarding prizes for litter disposal.
LitterLotto encourages people to throw rubbish in the bin, with users entering a draw to win a monthly jackpot of £10,000 as well as prizes that can reach up to £250.
It calls on the public to support the movement to clean up streets and countryside and tackle the problem of 2 million pieces of litter, equivalent to 23 items per second, that are thrown away every day.
Launched last month and partnered with fast food giant McDonald’s, the app gives users the chance to win thousands of instant cash prizes every month, from £5 to £250, as well as the jackpot, simply by throwing away trash.
Bin win: LitterLotto app gives users the chance to win thousands just for throwing away garbage
All litter counts – from a single cigarette butt to a takeaway box, although users are encouraged to keep Covid safe by using a litter picker, gloves and/or sanitizer.
To play, users download the free app and take a photo through it while throwing away trash.
Every time they throw away trash, they get a new entry into the LitterLotto and more chances to win spot prizes.
To make sure people don’t cheat, it has algorithms and all winning entries are verified before being paid out.
At the moment the number of rejected entries is about 1 in 300. It has handed out almost 1,000 spot prizes from £5 to £250 and tens of thousands of people have already applied.
The company has major backers, including McDonald’s, which was recently announced as LitterLotto’s UK partner.
The partners, as well as the company, are the ones coughing up the money to pay users.
A McDonald’s UK&I spokesperson said: ‘We are delighted to be working with LitterLotto on this initiative.
“It is very exciting to hear that so many people are joining in and embarking on tackling the litter crisis. We hope more of our customers will download the app, clean up litter and stand a chance of winning.”
Simon Jacobs, director of LitterLotto, added: ‘We have created an app and started a movement aimed at tackling the UK’s litter problem because we are passionate about reducing litter.
“Litter kills wildlife and pollutes our rivers and oceans, so we encourage people to take the UK’s litter problem into their own hands and win awards for their proactiveness.
“This is a fantastic concept and a win-win for everyone, especially our planet.”
Louise Sunderland recently won £5,000 after picking up 427 litter in her area
I won 5000 euros…
Louise Sunderland, 23, from Leyland in Lancashire is LitterLotto’s first jackpot winner and recently won £5,000. As of November, the monthly jackpot has doubled to £10,000.
Louise picked up 427 litter in her area, took pictures of it on the Litterlotto app and won the jackpot for her efforts.
Louise said, “When I heard the news I was in disbelief, and now I’m still in shock. I downloaded the app because there is really no reason not to have this app on your phone.
‘The problem of litter in my environment has always been something I am passionate about. With this app I can not only contribute to cleaning up my environment, but also contribute to a cleaner and safer environment.’
A British company’s app was first trialled in Denmark in August 2021, where it was met with support and good results, collecting nearly 85 percent of all waste thrown away from the ground by tens of thousands of users.
LitterLotto recently announced that it has partnered with McDonalds and will offer more prizes
Top tips to help users get started
LitterLotto has provided some top tips to help new users get the most out of the app.
1. Look Down: Walk down any street and you will see that cigarette butts are the biggest source of litter.
It recommends that users use gloves, hand sanitizer and/or waste collectors when collecting other people’s waste.
2. Discarded packaging: It’s not just your own burger or chicken box that gives you access to LitterLotto.
You are never far from an empty crisp bag, chocolate bar wrapper, plastic bottle or any other container that has been thrown away.
3. Make It Count: Basically, if you try to cheat, LitterLotto says it recognizes it and that none of your entries count.
This includes throwing the same butt in the trash over and over and emptying a bin and then putting it back little by little.
4. Perfect Photos: When you take your photo, your photo must have certain content in order for it to be recognized as a valid entry.
LitterLotto asks people to help it understand what it’s looking at by making sure your image includes the mouth of the bin you’re posting in, the product you’re throwing away, and your hand.
The photo should be taken at the point you are about to release the nest.
Missing any of these means it may not be able to understand it and you may not be eligible to participate.
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