Home Money Lioness Alex Scott is part of the dream team with Marks & Spencer

Lioness Alex Scott is part of the dream team with Marks & Spencer

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Partnership: Former English football star Alex Scott is M&S's first sportswear ambassador

Partnership: Former English football star Alex Scott is M&S’s first sportswear ambassador

BBC sports pundit Alex Scott has teamed up with Marks & Spencer.

The former Lioness is the High Street retailer’s first sportswear ambassador as it hopes to attract more customers.

Scott, 39, said it was a “dream moment” to join forces with the store.

“M&S is a very iconic British brand and I couldn’t be happier to be joining the team – definitely another ‘pinch me’ moment,” he added.

After years of its fashion ranges being derided as “disgusting”, M&S has become fashionable again in more recent times.

Sportswear is a growing area, including its own range of Goodmove brands.

Third-party sportswear sales have grown more than 200 per cent in a year and it launched Brands at M&S ​​in 2021 to appeal to younger shoppers.

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