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Lionel Messi beats Cristiano Ronaldo’s record for shirts sold

Lionel Messi smashes Cristiano Ronaldo’s record for replica shirts sold, with the shock transfer of a superstar who helped PSG beat a MILLION last season to overtake Manchester United for the most kits sold in the world

  • PSG sold over a million replica kits for the first time last season
  • However, Lionel Messi’s number 30 jersey makes up more than 60 percent of the figure
  • It’s a first for any player and it surpasses Cristiano Ronaldo’s shirt sales record
  • As a result, PSG have also overtaken Man United for the most kits sold

Lionel Messi has set a new record at Paris Saint-Germain despite his struggles on the pitch, with his superstar reputation boosting shirt sales.

It has been revealed that his club shifted more than a million jerseys for the first time last season, with Messi’s number 30 shirt making up more than 60 per cent of the figure.

That’s a first for any player in the sport, underscoring its continued appeal in stores.

Lionel Messi set a record at PSG, with his name boosting shirt sales

Lionel Messi has set a record at PSG, with his name boosting shirt sales

His performance also means his uniform sales surpass those of Cristiano Ronaldo, who returned to Manchester United for a second time last summer.

Incredibly, Ronaldo’s replica tops had brought United £187million by September last year, although Messi has climbed the charts to overtake him during his stay in Paris.

United are also no longer the club that sells the most shirts, with PSG in the lead.

Cristiano Ronaldo's Manchester United shirt is popular, but Messi's shirt has caught up with him

Cristiano Ronaldo’s Manchester United shirt is popular, but Messi’s shirt has caught up with him

In the hours following confirmation that Messi would be joining PSG following his departure from Barcelona, ​​nearly €1 million (£857 million) was generated from shirt sales alone.

The Ligue 1 heavyweights moved their official store to the Champs-Elysées to double the crowds and double the space available.

Marc Armstrong, PSG’s chief partnerships officer, has said: marca“Demand has grown by 30 to 40 percent and what can really slow it down is supply.

“If a signing of this magnitude takes place, [Cristiano] Ronaldo to [Manchester] For example, United might think he’s going to get paid by selling shirts, but that’s not the case. You cannot produce many extra shirts.

PSG sold more than a million jerseys, with Messi's shirt making up more than 60 percent of the figure

PSG sold more than a million jerseys, with Messi’s shirt making up more than 60 percent of the figure

“The agreement is set up to guarantee very important minimums, but we cannot meet the demand for Messi shirts. We have reached the ceiling.

“No one can meet that demand. We already sell a lot of jerseys, maybe more than any other single player team in the world, and that takes us to the next level.

“We have a lot of demand for lifestyle products, sales with the Jordan brand are huge, but the demand gets even bigger when you sign a player like Messi.”

Armstrong also revealed that the club’s marketing and sponsorship deals have increased by 13 percent following Messi’s arrival, allowing them to sign numerous deals.

After the superstar was unveiled last August, supporters lined up at club shops to buy his top

After the superstar was unveiled last August, supporters lined up at club shops to buy his top

In addition, he added that PSG’s social media following was growing by 1.4 million a week, with a notable increase in ticket sales and demand that followed.

Overall, PSG believe they made £600m in revenue after Messi was signed.

Earlier this week, club president Nasser Al-Khelaifi told Marca: “If we sign a contract, it’s because we can. Look at the case of Messi.

“It was the same, they said it was financially impossible and we made money with Messi.”



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