Lilibetdiana.com domain name is mysteriously bought on the same day Harry and Meghan’s daughter was born and two days before the couple announced her arrival to the world
- The owners of the site are kept secret as it was bought through an intermediary
- Lilibetdiana.com is registered on Friday and lilibetdiana.co.uk on Sunday
- Sussexes announced the birth of their daughter ‘Lili’ at 5pm UK time yesterday
The website lilibetdiana.com was bought up in the US on the day Meghan gave birth to her second child – and two days before the news was made public, it was revealed today.
The owners of the domain have been kept a secret because it was purchased through a broker in Scottsdale, Arizona, whose motto is “Your identity is Nobody’s business but ours.”
But royal experts insist they believe the Sussexes are behind it because it was recorded before the world knew the child, who was due to arrive this week, had been born by her parents or named Lilibet Diana.
The domain lilibetdiana.co.uk has also been bought up, but this happened yesterday amid rumors that the couple are planning to start a foundation with their daughter’s name, as did Archewell for their eldest child Archie.
Royal expert Angela Levin told Good Morning Britain today: ‘They have created a domain, Lilibet Diana. The domain is that no one can use that email and they can use it for any kind of commercial work they want. They have a license for it.”
The website lilibetdiana.com was bought up in the US on the day Meghan gave birth to her second child – but before the world knew the news, the public register of websites revealed
It is not known if Meghan and Harry bought the URL because it was bought through an intermediary who guarantees anonymity to customers
Lilibet ‘Lili’ Diana Mountbatten-Windsor was born at 11:40 a.m. Friday at Santa Barbara Cottage Hospital in California, weighing 7 pounds 11 oz.
That same day, the website was secured in her name, according to a public domain name registry.
The Sussexes announced her birth and name yesterday at 5pm UK time, meaning only close friends, family and assistants knew the news when the URL was set.
It was bought through US company Domains By Proxy, which calls itself the Internet’s first-ever privacy service and charges people a fee to buy up websites for anyone who doesn’t want “his personal information to be visible to anyone.”
As a result, the owner of lilibetdiana.com is not on the ‘Whois’ record – a register that lists the owners of the world’s websites. MailOnline has asked the Sussexes for comment.
Harry and Meghan stepped down as senior working royals in early 2020 in a quest for personal and financial freedom after struggling with royal life. They have signed multimillion-pound deals with Netflix and Spotify and have established their Archewell Foundation.
In February last year, a month after they emigrated, the Queen ordered them to drop their ‘Sussex Royal’ label after they decided to step down as working royals.
Last year Harry and Meghan spent tens of thousands of pounds on a new Sussex Royal website, sussexroyal.com, to complement their hugely popular Instagram feed before the royal family ordered a rebrand and went for Archewell.
Her Majesty and senior officials would agree that it is no longer tenable for the couple to keep the word “royal” in their “branding.”
Harry and Meghan spent tens of thousands of pounds on a Sussex Royal website to complement their hugely popular Instagram feed.
They also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials. In addition, they have taken steps to establish a new charitable organization: Sussex Royal, The Foundation of the Duke and Duchess of Sussex.
But they were later forced to accept defeat and morphed into Archewell.
Harry and Meghan first started using the Sussex Royal branding in 2019, after splitting their household from that of the Duke and Duchess of Cambridge – known as Kensington Royal.
Dozens of trademark applications have been made for everything from bandanas to notebooks – although sources have always stressed that these were preventative measures to protect the trademark from others, and never intended for commercial use.
It placed the Queen in a terrible position, given her long-held belief to refuse to allow working members of the family to take advantage of their positions.
If Harry keeps his promise, their daughter will be their last child. He told activist and chimpanzee expert Jane Goodall in 2019 that he would only have two children for the sake of the planet.
Home for the new family of four is Harry and Meghan’s £11 million forever mansion in Montecito, California.