Riverdale actress Lili Reinhart has been revealed as Covergirl's latest celebrity ambassador – and says she plans to use the role to create the same kind of confidence she has always found in makeup after years of fighting cystic acne.
The 23-year-old actress shared the exciting news with her followers and fans on Wednesday morning and placed an image of herself who modeled a makeup look for Covergirl that she not only invented, but also applied.
& # 39; I pinch myself by being able to represent such an & # 39; n iconic makeup brand and be the face of their newest line, very soon & # 39 ;, she wrote next to the snap, a selfie in which she becomes seen in a sun yellow and white striped strapless shirt while a small smile blinks at the camera.
Easy airy beautiful! Riverdale star Lili Reinhart has been named as the latest spokes model from Covergirl
Open and honest: the 23-year-old has frankly detailed her fight with cystic acne, and says she wants to use her Covergirl role to argue for trust and self-acceptance & # 39;
& # 39; As a Covergirl, my goal is to argue for confidence and self-acceptance in a world where so many young men and women feel compelled to change themselves. I can't wait to start this journey. & # 39;
Her followers received much praise from her followers – although her friend and Riverdale co-star Cole Sprouse took the opportunity to laugh at his partner and say, "A little jealous they didn't offer me this campaign." # 39;
Others were more open with their compliments, with Riverdale stars Camila Mendes and Vanessa Morgan giving their congratulations.
& # 39; That's my girl !!!! & # 39; Cami wrote, while Vanessa simply added: & # 39; Bomb & # 39; next to an applause from emoji.
In a statement shared by Covergirl, Lili elaborated on her desire to encourage others to embrace their uniqueness and use makeup as a way to do that – rather than a way to hide or blend up .
& # 39; I have always been a strong believer in embracing someone's uniqueness and finding ways to feel good about yourself, & # 39; she said.
Expert: Lili has made her own makeup for her Covergirl announcement shoot, using a number of unreleased products, as well as LashBlast Volume Mascara and the TruNaked Sunsets palette
Fight: Lili, pictured on Law & Order: Special Victims Unit in 2011, admitted that the appearance of her impure skin caused her as a teenager & # 39; light body dysmorphy & # 39; developed
Speaking: the actress has since learned to feel more comfortable in her own skin, but she says that makeup still helps her feel more confident
& # 39; Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us.
& # 39; I am so honored to partner with Covergirl, an iconic brand that includes everyone who likes to play with makeup. & # 39;
The Covergirl role is Lili's second major beauty campaign; previously she worked with skin care brand Dermalogica to promote a range that is specifically focused on acne – a fight that is close to her heart.
Lili is incredibly open and honest about her own fight with cystic acne, revealing in April 2018 that she & # 39; light body dysmorphy & # 39; has developed due to its stains.
& # 39; I developed mild body dysmorphism – when I broke out, I couldn't look at myself in the mirror for a few months, & # 39; she said Seventeen.
& # 39; I remember putting my makeup in the dark before school, which is a terrible idea, but it's because I didn't want to see myself in that bright light. & # 39;
Fortunately, that feeling has changed for Lili, who now embraces the opportunity to play with cosmetics and create a new look.
Red carpet queen: Lili, pictured at the 11th annual Governors Awards on Sunday, shared the news on Instagram, where she said she & # 39; squeezed & # 39 ;.
Celebration: her Instagram post was excited by her fellow Riverdale stars, with various congratulations with her
About the nice and fresh beauty she made for her announcement photo, Lili added: & # 39; It's important for me to show that being a Covergirl can be your makeup.
It's all about everything that makes you feel confident and beautiful. On this photo I used LashBlast Volume Mascara, a hint of purple on my covers from the Coverigirl TruNaked Sunsets palette and a new lip product that will be launched soon! & # 39;
Lili joins a long list of celebrities who have been registered as spokes models for the beauty brand, including Issa Rae, Maye Musk, Katy Perry and YouTube star James Charles, the first ever male ambassador for the company.
& # 39; We are delighted that Lili comes to our Covergirl family because she embodies a woman who is ashamed of herself – she is authentic, talented and really lives what she believes in, & # 39; said Erika Woods, vice president of marketing at Covergirl.
& # 39; Each of our Covergirls has its own unique story, and giving a platform to share their personal view of beauty has always been a fundamental reason for the brand's talent offering.
& # 39; It is truly an iconic moment to be initiated into a long series of Covergirls that represent culture, beauty, self-expression and individuality in an accessible and real way. & # 39;
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