MANILA, Philippines – To combat the spread of online buy-sell scams, online shopping platform Lazada has started working with stakeholders, government agencies and brands to combat illegal trade.
In a statement on Monday, Lazada said it has adopted policies and measures, including algorithms and systems, and assigned special teams that will “identify all listings that could be considered unlawful commercial listings.”
It also has a reporting mechanism for assessing the concerns of both buyers and sellers and a trademark infringement reporting channel called intellectual property protection, where rights holders can submit any suspected infringement and receive a response from Lazada.
READ: Anti-Piracy Month: Lazada tops PH list of online sources for counterfeit goods
“We recognize that the fight against counterfeits continues, especially as malicious agents’ tactics evolve to evade enforcement. This is why we work closely and build productive partnerships with relevant stakeholders, such as brands, merchants, government agencies and regulators, to identify and address issues related to illicit trade and intellectual property protection,” Lazada said.
“We undertake AI-generated scanning and removal actions to proactively identify and remove listings that violate our IP policies or infringe the rights of others. We have always been proactive in removing prohibited listings and have taken reliable measures,” the report said.
Apart from this, the e-commerce platform was the first in Southeast Asia to negotiate with the Intellectual Property Office of the Philippines in March 2021 to “establish a stronger industry-wide coordination mechanism and code of practice for online marketplaces.”