Lake Illawarra: Urgent search launched for 9-year-old boy and father as images emerge of fully loaded black SUV

Police have launched an appeal to find a missing boy and his father in the Lake Illawarra region of New South Wales.

Mason Simpson, aged nine, was last seen in Corkwood Street, Albion Park Rail, a suburb of Shellharbour, on Thursday, February 29 and is believed to have been in the company of his father, Leon.

The couple could be in the Goulburn area and driving a black Ford SUV with registration CA-51-CB.

Mason has not attended school for several days and police and his family fear for his well-being due to his young age.

Mason is described as white, between 140cm and 145cm tall, of medium build, with shoulder-length brown hair and eyes.

More to follow.