Kylie Jenner has been criticized by environmental groups for her new fashion brand’s collection, which is made exclusively of plastic.
The reality star is accused of “perpetuating the fast fashion industry” with her Khy brand’s line of dresses, tops, skirts and pants that are created from fossil fuels rather than sustainable materials.
Of the 38 products from their latest collection. The collection of ‘soft and tight’ mesh items, which launched on February 28, is made from synthetic materials, such as spandex, nylon, polyester or a combination.
Khy also features a wide selection of faux leather products from the brand’s first launch made from polyurethane (PU) leather, a plastic material derived from a synthetic polymer.
Kylie Jenner’s faux fur collection from her new Khy clothing line has been criticized for its use of synthetic and unsustainable materials.
The 26-year-old launched Khy’s first collection in November, ‘Faux Fur + Base Layers’, which consists of products made from plastic.
While the line of dresses, jackets, blouses and pants is relatively more affordable because it is made of PU leather, the use of the material has been condemned by environmental and ethical fashion advocates.
The synthetic leather market – or what has been rebranded as “vegan leather” – was valued at a staggering $35.4 billion last year, and is now driving a substantial increase in the use of PU leather in clothing products. as a cheap alternative.
However, the material is not intended to last, is prone to cracking and wears out more easily.
Kylie, 26, was awarded Best Vegan Fashion Moment at the PETA Fashion Awards in December for Khy’s use of cruelty-free synthetic leather, despite the material’s not-so-eco-friendly plastic element.
Collective Fashion Justice founder Emma Hakansson, who campaigns against “fashion injustices in supply chains that harm the planet, people and animals”, told DailyMail.com: “Kylie’s brand ranks in the fast fashion industry, perpetuating our crisis of overproduction and consumption.
‘These clothes are not designed to last, they are made around ephemeral trends without any respect for the people who made them, the planet or the life on it harmed in the process.
“Creating fashion that harms people, animals and the planet is ugly to look at, and we deserve beautifully made clothes, not just nice to wear,” Hakansson added.
“While animal-based leather is one of the cruelest, most destructive and climate-impacting fashion materials, referring to these garments as being made from ‘vegan leather’ is disingenuous: these garments are not made with any commitment to protection. animal or sustainability”, only benefit.
The reality star posed in her best-selling faux leather trench coat last month on Instagram to reveal that the item was back in stock on the brand’s website, Khy.com.
The online product specifications confirm that the trench coat is made of 100% PU leather or polyurethane.
In a series of ads promoting the new line, Kylie herself was seen wearing a tight black strapless PU leather dress.
The bodycon dress sells for $148.
‘Almost 69% of today’s clothing is made from fossil fuels. We cannot stop the climate crisis by using plastic instead of plant-based, recycled and bio-based materials,” Hakansson said.
While Kylie’s Cosmetics has opted for vegan and cruelty-free products, the Khy brand, which launched its first collection in November last year, does not have any information on its website about ethical or environmental standards, which has become a norm within the designer. industry.
Instead, the website simply says: ‘Khy aims to redefine the modern wardrobe by offering edited collections that seamlessly blend luxury with everyday style, spanning a wide range of categories and styles.
“By collaborating with iconic brands and global designers, we hope Khy will be a platform that provides access to incredible fashion for everyone.”
It’s a similar story for sister Kim’s brand SKIMS, which environmental group Good On You has given an ethical fashion rating of one out of five, saying it’s a brand you should “avoid”.
‘This brand provides insufficient relevant information on how it reduces its impact on people, the planet and animals. “You have the right to know how the products you buy affect the issues you care about,” the group’s website states.
“SKIMS has an overall ‘Avoid’ rating,” he adds.
Of the 38 products in its latest collection of ‘soft and tight’ mesh goods (pictured), which launched on February 28, all are made from synthetic materials, such as spandex, nylon, polyester or a combination.
Jenner posed in the popular leather trench coat last November in an Instagram post teasing the collection’s launch.
Khy does not have a statement on its website informing customers of its ethical or environmental standards in the supply chain, which has become a norm within the design industry, only the brand’s mission statement. “redefining the modern wardrobe.”
Its chief executive, Gordon Renouf, told DailyMail.com: ‘When considering a brand’s sustainability, it is important to consider the full range of impacts, particularly on the environment and the workers who produce the clothing.
“Brands have an obligation to their customers to be fully transparent not only about the materials used and where they are manufactured, but also about their entire supply chain and how it impacts key issues, including resource use, emissions greenhouse gases, the use of water and air and chemicals. pollution, working conditions and decent wages.’
Speaking to DailyMail.com, Hakansson added: “The Kardashians have a history of prioritizing profits over the lives of those who make their clothes and the planet we share.”
‘Skims received an atrocious rating for the transparency of its supply chain.
‘Brands that do the right thing will usually be proud of their supply chain and tell you about it; You should not trust those who do not have information.
“With all the money the Kardashians have, they have a duty to ensure that if they produce fashion, they do so in a way that moves the industry towards genuine protection of people, animals and the planet. Right now, they are choosing greed.”