Kylie Jenner teases new conscious baby care brand Kylie Baby with a series of new promotional videos
Kylie Jenner is expanding her empire with a line of ‘vegan and clean’ baby care.
And on Thursday, the 24-year-old businesswoman continued to promote Kylie Baby’s conscious product line, which will be available to the public on September 28.
In four promotional videos uploaded to her YouTube page, Jenner rested atop a simulated cloud as she highlights the brand’s offerings.
Growing her empire: Kylie Jenner, 24, is expanding her empire with a line of baby care called Kylie Baby
New promo: On Thursday, the businesswoman uploaded four videos to her YouTube page to highlight the brand’s offerings
The pregnant entrepreneur looked angelic as she broke down the products one by one so that they each got a moment of screen time.
The youngest of the Kardashian-Jenner clan is dressed in white for the short videos, all of which are a minute or less.
The beautician is seen in a plunging cleavage bare silky bodice with four thin jeweled straps that drape over her shoulders and drape over her arms.
On her lower half she is dressed in fitted trousers with a crease in the middle and short slits at the bottom. The ensemble is finished with a pair of stiletto heels.
Jenner’s hair is a auburn color in the commercials.
Coming soon: Kylie Baby, described as ‘vegan and clean’ baby care, will be available to the public on September 28
Angelic: The pregnant entrepreneur looked angelic as she took the products apart one by one so they each got a moment of screen time
It’s styled in a side part and pulled back into a sleek and imperfectly edgy bun — the same style she rocked on the Forbes cover that announced her billionaire status.
The look is taken up a notch with baby hair framing the face and set along her hairline.
The Los Angeles native sits in front of a purple and blue ombré backdrop as she presents her line of products to consumers.
In the close-up frames, viewers get a magnified look at the social media star’s fine jewelry.
Blingy: Los Angeles native shows off diamond bracelets and rings while gently handling the shampoo and conditioner bottles
The Los Angeles native shows off diamond bracelets and rings as she carefully handles the shampoo and conditioner bottles.
Also noteworthy is her sharp stiletto manicure, which shares the same baby blue, pink, and white sky aesthetic as the bottled bath items.
The expectant mother of two gushed over the clean products in the snippets. “Now we have my gentle shampoo and conditioner — such a dream duo,” she says in the first line of the commercial.
Cloud 9: The reality TV star sits on a simulated cloud in the dreamy new images
Tested and Approved: The brand’s official Instagram assures buyers that the formulas are pediatrician-tested, fragrance-free, tear-free, and hypoallergenic
‘It’s great for all hair types. It is especially great for curls. This has changed [my daughter] Stormi’s hair. They made her curls silky smooth and hydrated. They’ve never looked so good!’ she added.
“I like how our formula lathers, how it looks. It’s silky smooth, it’s nourishing for the hair, completely tear-free. I made sure there was a pump, so that makes it a lot easier,” she continued.
The new line of baby essentials promises to be clean, vegan and mindful.
Safe! The new line of baby essentials promises to be clean, vegan and conscious
The brand’s official Instagram assures buyers that the formulas are pediatrician-tested, fragrance-free, tear-free, and hypoallergenic. It will be available on September 28.
The launch comes less than a month after the makeup mogul confirmed she is expecting her second child with boyfriend Travis Scott.
The couple, who already share three-year-old Stormi, shared the news on Instagram on September 7 through an emotional video featuring images of the positive pregnancy test and the first few ultrasounds.
Kid-approved: ‘This has changed Stormi’s hair. They made her curls silky smooth and hydrated. They’ve never looked so good!’ Kylie gushed; Stormi seen in a photo from March 2020