Krispy Kreme defends promotion: ‘If people don’t want to visit a donut shop, they don’t have to’

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Krispy Kreme CEO defends handing out free donuts to vaccinated customers, emphasizing generosity and ‘if people don’t want to visit, they don’t have to’

  • The donut franchise announced earlier this week that a vaccination card would be good for a free glazed donut until the end of the year
  • Some people criticized the company for contributing to America’s obesity
  • ‘We are a company with sweet treats, [and] if people don’t want to visit a donut shop, they don’t have to, ”CEO Mike Tattersfield said Friday
  • The National Center for Health Statistics reported a 42.4 percent obesity rate in the United States in 2017-18, the most recent statistics available

The CEO of Krispy Kreme opposes criticism that the company is sending the wrong health message by offering vaccinees a free donut.

The donut franchise announced earlier this week that a COVID-19 vaccination card would be good for a free glazed donut until the end of the year.

‘We all want to get COVID-19 behind us as soon as possible and we want to support everyone who does their part to make the country safe by getting us vaccinated as soon as the vaccine is available to them,’ Krispy Kreme said in a press release .

But the announcement came with criticism, including from comedian Stephen Colbert, who couldn’t help but scoff at how Krispy Kreme’s well-intentioned offering could contribute to the American obesity epidemic.

Krispy Kreme offers free donuts to people with COVID-19 vaccination cards, but not without some controversy

Krispy Kreme offers free donuts to people with COVID-19 vaccination cards, but not without some controversy

CEO Mike Tattersfield said he considers the free glazed donut giveaway as 'generosity'

CEO Mike Tattersfield said he considers the free glazed donut giveaway as 'generosity'

CEO Mike Tattersfield said he considers the free glazed donut giveaway as ‘generosity’

Previously, Krispy Kreme also gave free glazed donuts to health workers

CEO Mike Tattersfield defended the company Yahoo Finance on Friday.

‘We are a company with sweet treats, [and] if people don’t want to visit a donut shop, they don’t have to, ”Tattersfield said.

[If] people who want to get a vaccine, if they decide to combine a Krispy Kreme pick-up [for] a donut, they can, ”he continued. “That’s how we look at it … generosity.”

There is no limit to the number of times a customer can claim a free donut and score one per day for the rest of the year if they keep their vaccination card handy.

The brand also pledged to deliver free donuts to support workers and volunteers at vaccination sites in the US in the coming weeks.

Last year, Krispy Kreme also gave away a dozen glazed donuts to the country’s health workers when the pandemic started to rage.

In response to criticism that individual franchisees could be harmed by all promotions, Tattersfield placed the financial burden on the company.

“Most of the United States is company-owned, so we’re picking it up,” said the CEO.

“Our franchisees have been great partners with us and have benefited from it along the way,” added Tattersfield. As for who takes the bill to reconcile that – the corporate headquarters does.

Obesity rate data usually lags a few years, but the National Center for Health Statistics reported a 42.4 percent overweight rate in the United States in 2017-18.

That includes 9.2 percent of people considered severely obese.

The obesity rate in the United States has risen steadily over the years, reaching a rate of just 30.5 percent in 1999-2000.

Some people on social media are repeating the criticism, while others are quick to fool the controversy.

“KrispyKreme offering free donuts with a vaccination certificate further proves that our food system and our medical system are in bed together,” said Vitally Melani. ‘It’s one big cycle. Give the population food that makes them sick, and then make it look like health has nothing to do with diet. Big winnings. ‘

“Your heart surgeon will charge you $ 100,000 for the surgery on your blocked aorta,” said another user.

“Calories don’t count when it comes to science,” argued Wendi Reichstein.

It’s unbelievable that Krispy Kreme is forcing vaccinated people at gunpoint to eat a donut every day for the rest of 2021. Why is no one tweeting about this? ” Said another user, making fun of the whole controversy.

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