The cherry on the SALAD! Kraft unveils ranch dressing renamed to & # 39; frosting & # 39; to encourage children to eat their vegetables
- Kraft unveiled Salad & # 39; Frosting & # 39; this week, and primarily promotes it to busy parents
- It is a rebrand version of the same ranch that comes in standard Kraft bottles
- With the tube packaging, children can sprinkle the creamy taste buds as if it were icing
- Kraft promotes the product with an equally fun social media campaign that invites mothers and fathers to share their best parental lie
Kraft has good news for all parents for children who boycott broccoli, hate lettuce and hate asparagus.
The company turns ranching into ranch dressing to make vegetables look like a dessert, rather than the food you have to swallow before you are eligible for dessert.
Kraft introduced Salad & # 39; Frosting & # 39; this week, and brought it primarily to overwhelmed parents who were desperately looking for a helping hand during dinner.
The limited edition offer contains the same thick, creamy condiment that is supplied in the regular ranch bottles from Kraft.
The only difference is the tube package, which allows children to channel their inner baker and to rain the ranch as if it were icing.
Kraft unveiled Salad & # 39; Frosting & # 39; this week – a brutal attempt to get children to eat vegetables
The limited edition product has the same thick, creamy condiment that comes in the regular Kraft bottles, but thanks to the tube packaging, children on a farm can fiddle like it's icing
Kraft unveiled salad glaze with an equally kokie social media campaign that invites mothers and fathers to share their best parental lie.
A stereotypical mother in the suburbs shines in the promotional video of the product. She gives a list of lies that she tells her children – including & # 39; do not touch the china cabinet, they become spiders & # 39; and & # 39; the internet lady turns off the internet at 6 pm & # 39; – before showing her favorite show.
& # 39; Introducing Kraft Salad Frosting. Ingredients: ranch dressing and cheating, & she says with a nauseating smile.
& # 39; Is it shiny? No. Is it wrong? It's not important. But it ensures that your children eat their salad and vegetables. & # 39;
Kraft has released a goofy promotional video with a stereotype mom in the suburb who says the ingredients in Salad & # 39; Frosting & # 39; Kraft Ranch Dressing and & # 39; deception & # 39; include
The mother insists that Salad & # 39; Frosting & # 39; Every parent's favorite lie is to tell their children
Kraft & # 39; s marketing manager shared a similar statement about the product.
& # 39; Innocent Lies Parents tell their children that they reduce the pressure of everyday parenting, and if it encourages children to eat their vegetables, so be it, & # 39; said Sergio Eleuterio.
& # 39; Simple innocent lies are not just part of parenthood, but a true tactic used by parents everywhere. Kraft Salad "Frosting" is a lie that you don't feel bad about for your children. & # 39;
The campaign was received with mixed responses from parents. Many praised the & # 39; marketing genius & # 39; behind it, while others said their children are not shy about falling for the plan and noted that it is probably not best to teach children to lie.
Some also pointed out that from a nutritional point of view masking ranch dressing as glaze does not matter much.
A serving of two scoops of ranch dressing clock in 110 calories and 11 grams of fat, while the same amount of powders contains 140 calories and five grams of fat. However, they are miles apart when it comes to sugar, with one gram in the former and a whopping 20 grams in the latter.
Time will tell whether the undoubtedly creative conspiracy conflict is successful in the supermarket and at the dining table.
Kraft has also launched a campaign inviting mothers and fathers to their & # 39; best parent lie & # 39; to share
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