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Kraft is encouraging people to eat macaroni and cheese for BREAKFAST in its new ad campaign

Kraft wants people to know that it’s okay to eat macaroni and cheese for breakfast.

The brand announced in a press release last week that it is replacing the word ‘dinner’ with ‘breakfast’ on the iconic blue boxes, so that customers know they can eat the comforting food any time of the day, including early in the morning.

The one thing Kraft doesn’t specify is whether to heat it up in the morning or whether it’s okay to eat leftovers cold from the fridge – but social media users certainly have a say on that.

Yum! Kraft wants people to know it's okay to eat macaroni and cheese for breakfast - and changes the box accordingly

Yum! Kraft wants people to know it’s okay to eat macaroni and cheese for breakfast – and changes the box accordingly

The food company’s new campaign was suitably launched during the global coronavirus pandemic, as now more than ever people – and especially parents of small children – can use a break.

A survey of 1,000 parents found that 56 percent more often served their little ones macaroni and cheese for breakfast during the pandemic.

“The past few months have not been easy, and the struggle is real for parents with children who are picky eaters,” the brand said in a press release.

It’s all about the small victories of parenthood these days, and serving Kraft Mac & Cheese as part of a well-balanced breakfast is a sure way to start the day with a smile.

“Children are full and much less cranky, while parents can work peacefully from home, teach, and perform the millions of other tasks required of them.”

Mac and cheese can be served as is in the morning, but the brand also suggests topping it with crumbled sausage, bacon, or scrambled eggs.

Yes! Twitter users say they've always eaten it for breakfast, especially when they're depressed or hungover

Yes! Twitter users say they've always eaten it for breakfast, especially when they're depressed or hungover

Yes! Twitter users say they’ve always eaten it for breakfast, especially when they’re depressed or hungover

The new campaign has launched on social media, with Kraft’s Twitter account tweeted, “ Isn’t it time the most important meal of the day was also the tastiest? Have you tried eating Kraft Mac & Cheese for breakfast? ‘

It’s gotten mostly positive responses, especially from people who maintain that mac and cheese have always been good for breakfast.

“Honey … Just hook it in my veins,” one wrote.

“Now” for breakfast? Shouldn’t I have eaten it for breakfast since I could work a stove then? tweeted another.

Some said they liked it cold, while others praised it as a perfect hangover food.

‘You sound like my wife. “Breakfast foods are a social construct,” she says before eating Alfredo in the morning, “one man wrote.

Some joked that the new campaign is especially appropriate given people’s feelings during the pandemic.

“Oh, we’re depressed-depressed now, okay,” one wrote.

“As an expert in this field, I think the target audience for this ad is either male students or clinically depressed,” wrote another.

The only naysayers seemed to be people who criticized the nutritional value of the food and complained that people would get fat eating it for breakfast.

Pour it on! Dunkin 'Donuts has revealed that it is launching coffee-flavored cereals this month, based on two of its most popular drinks, including Caramel Macchiato

Pour it on! Dunkin 'Donuts has revealed that it is launching coffee-flavored cereals this month, based on two of its most popular drinks, including Caramel Macchiato

Pour it on! Dunkin ‘Donuts has revealed that it is launching coffee-flavored cereals this month, based on two of its most popular drinks, including Caramel Macchiato

Delicious! The coffee and donut chain partnered with Post Consumer Brands at launch, which also features a Mocha Latte flavor

Delicious! The coffee and donut chain partnered with Post Consumer Brands at launch, which also features a Mocha Latte flavor

Delicious! The coffee and donut chain partnered with Post Consumer Brands at launch, which also features a Mocha Latte flavor

Dunkin ‘has also made a number of breakfast announcements this week, launching two new cereals based on two of the most popular coffee drinks: Caramel Macchiato and Mocha Latte.

The chain partnered with Post Consumer Brands – which makes Honey Bunches of Oats, Shredded Wheat, Raisin Bran, and other well-known grains – to create the new grain offering, which is expected to hit the supermarket later this month.

Sweet Treat: Both flavors contain marshmallows and cereal bits

Sweet Treat: Both flavors contain marshmallows and cereal bits

Sweet Treat: Both flavors contain marshmallows and cereal bits

Dunkin ‘coffee concentrate is added to the cereal, but fans shouldn’t expect to get the same boost from the breakfast food as from a cup of joe: A single serving of the cereal contains about as much caffeine as one-tenth of an 8 ounce of coffee.

However, when it comes to high sugar, the grain comes in shovels.

Both flavors contain crunchy bits of grains and marshmallows. The caramel macchiato cereal includes a caramel-swirled version, while the mocha latte offering is filled with latte-swirled marshmallows.

“Coffee and cereal are the ultimate breakfast staples, ranking in the top two most consumed items to help people start their day,” said Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands.

‘Dunkin’ coffee is a daily ritual for Americans, and we are excited to partner with them to satisfy their fans’ coffee cravings. Getting the flavor of our new grains right was a top priority, and we think we’ve got a hold of the rich, smooth and creamy flavor. ‘

Brian Gilbert, VP of Retail Business Development at Dunkin, added, “We love to surprise customers with surprising new ways to enjoy the great taste of Dunkin ‘. For our fans who are already starting their days with Dunkin ‘, this is another way to experience their favorite flavors.

“The Post Cereals team has done an excellent job paying tribute to the Caramel Macchiato and Mocha Latte with these new grains. We can’t wait to see how customers enjoy it. ‘

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