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Kmart shoppers rush to buy a new $ 20 wicker bag that is PERFECT for a summer day at the beach

Can you take the brunt of $ 20 from the $ 855 designer bag? Shoppers go wild for a Kmart tote bag that looks EXACTLY like a high-end accessory from a luxury fashion house, nearly 43 TIMES the price

  • Kmart has released a $ 20 bag that looks the same as a designer bag worth $ 855
  • It is a dupe of the iconic ‘Basket Bag’ of the Spanish luxury fashion house Loewe
  • Both are wicker bags with light brown handles and a large patch on the front
  • The Kmart tote bag is available in stores across Australia but is not online yet

Australian shoppers are rushing to buy a Kmart wicker bag that looks exactly like a designer bag that’s nearly 43 times the price.

The discount store’s $ 20 accessory is a near-perfect dupe of Spanish luxury fashion house Loewe’s iconic ‘Basket Bag’, which is hand-woven from palm and premium calf leather and costs $ 855 for the comparable size.

Both bags have brown handles and a large patch on the front, although Loewe’s design is stamped with the brand’s logo while Kmart’s is bare.

Demand for the budget-friendly imitation has skyrocketed since Sydney fashion blogger Dani slung it over her shoulder in an Instagram photo uploaded Wednesday.

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Can you believe it is Kmart? This $ 20 bag just hit the shelves of the Australian discount store and fashionistas rave about the resemblance to a designer style that's 43 times the price

Can you believe it is Kmart? This $ 20 bag just hit the shelves of the Australian discount store and fashionistas rave about the resemblance to a designer style that’s 43 times the price

The luxurious alternative is this iconic 'Basket Bag' from Spanish fashion house Loewe, which is hand-woven from palm and premium calf leather and costs an eye-watering $ 855.

The luxurious alternative is this iconic 'Basket Bag' from Spanish fashion house Loewe, which is hand-woven from palm and premium calf leather and costs an eye-watering $ 855.

The luxurious alternative is this iconic ‘Basket Bag’ from Spanish fashion house Loewe, which is hand-woven from palm and premium calf leather and costs an eye-watering $ 855.

“The $ 20 bag you didn’t know you needed from Kmart Australia,” the influencer, who posted it as “Luxe and Lemonade,” wrote in the caption.

Followers soon noticed the striking resemblance to Loewe’s luxury accessory, which is available in three sizes – small, medium and large – and is described in an online product overview as ‘the perfect summer basic’.

“I need to get my hands on this,” Gold Coast stylist Amanda Shannon replied.

‘I think this is great, a beautiful Loewe dupe! It might just tempt me to go back to Kmart, ”said another woman.

‘Must. Have, ‘added a third, to which Dani replied,’ It gives me serious J Crew [a US designer label] and Loewe vibes! ‘

And it’s not the first time Kmart has released a bargain-dupe designer bag.

The luxury accessory from Loewe (photo) comes in three sizes - small, medium and large - and is described in an online product overview as 'the perfect summer basic'

The luxury accessory from Loewe (photo) comes in three sizes - small, medium and large - and is described in an online product overview as 'the perfect summer basic'

The luxury accessory from Loewe (photo) comes in three sizes – small, medium and large – and is described in an online product overview as ‘the perfect summer basic’

In June, fashionistas stripped the shelves of an oversized clutch that looks identical to the iconic Bottega Veneta ‘Pouch’, widely acclaimed as the ‘It’ bag of 2020.

The Australian discount store’s ‘Large Clutch’ costs just $ 15 and comes in brown, khaki and black, while the Italian fashion house’s luxe design will set you back a whopping $ 3,730 in a range of hues including brown, mustard and red.

Sydney fashion blogger Lori was one of the first to get her hands on the Kmart version, sharing a photo of herself wearing a white top and shorts, with a brown brown belt around the clutch.

Followers were quick to respond, saying how excited they were to get the affordable dupe.

Shoppers went wild for this $ 15 Kmart clutch, which is a perfect dupe of a $ 3,700 designer style

Shoppers went wild for this $ 15 Kmart clutch, which is a perfect dupe of a $ 3,700 designer style

Shoppers went wild for this $ 15 Kmart clutch, which is a perfect dupe of a $ 3,700 designer style

The original design is Bottega Veneta's iconic 'Pouch' (photo), widely acclaimed as the 'It' bag of 2020

The original design is Bottega Veneta's iconic 'Pouch' (photo), widely acclaimed as the 'It' bag of 2020

The original design is Bottega Veneta’s iconic ‘Pouch’ (photo), widely acclaimed as the ‘It’ bag of 2020

Like the Bottega Veneta ‘Pouch’, the Kmart bag is made from buttery soft leather with pleated details on the top and a deep interior large enough to hold a wallet, lipstick and keys.

Unlike the Bottega, Kmart’s bag has an adjustable shoulder strap that can be detached and stowed in the bag depending on whether you want to wear it over the shoulder or as a clutch.

The bag hit store shelves in the first week of June as part of Kmart’s fall / winter range.

It’s still available on the website and is currently reduced to just $ 8.

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