Australian fashion lovers are stunned after discovering an almost exact copy of a popular $445 dress for just $30 at Kmart.
Fashion trends can change in the blink of an eye, and Australian women have He struggled to keep up with the latest purchases.
Kmart’s Long Sleeve Denim Mini Dress ($30) bears a striking resemblance to Australian brand Aje’s Colorado Denim Mini Dress ($445).
Denim dresses are year-round staples because you can wear them alone in the summer, but pair them with turtlenecks when the weather starts to cool.
Both mini dresses feature long sleeves, pockets, and statement gold buttons adorning the front.
Kmart’s Long Sleeve Denim Mini Dress ($30) bears a striking resemblance to Australian brand Aje’s Colorado Denim Mini Dress ($445).
While the Aje dress has two chest pockets, the Kmart version looks dressier without them.
You can cinch the dress at the waist with the denim belt and choose between the front and back to make a small bow to complete the look.
Australians have been turning to affordable brands for “dupe” purchases from popular designers as the country slowly emerges from the cost of living crisis.
Cotton On recently released an affordable pair of $70 heels that are an “exact replica” of the $200 Tony Bianco shoes, and have been dubbed the “shoe of the season.”
Kmart also surprised shoppers with a $40 version of a $4,000 designer trench coat, and it goes with everything.
Denim dresses are a year-round staple because you can wear them alone in the summer, but pair them with turtlenecks when the weather starts to cool.
Shoppers shared their love for affordable online shopping.
“A beautiful dress that flatters me so much around the belly and hips,” one woman commented. ‘Super comfortable and pleasant to work with! It can also be dressed with stockings and heels.’
“Fabulous little dress, comfortable, great quality and fit,” echoed another.
‘It’s a perfect dress for the colder months. “The length is perfect, the color is beautiful, and overall it’s a gorgeous addition to my wardrobe,” read one five-star review.
Kmart isn’t the first budget brand to dupe an Aje design: Big W previously released a denim miniskirt and Target also debuted a $70 denim dress.
