Kmart has quietly launched a “perfect” version of Vera Wang’s popular perfume, Princess.
Fans of the budget retailer were delighted to discover the familiar scent launched by Kmart’s OXX brand.
Dubbed Royalty, in a cheeky nod to Wang’s luxurious scent, the perfume is available for a fraction of the designer’s price.
At $6 for a 50ml bottle, the perfume is more affordable for budget-conscious shoppers than Vera Wang’s bottle, which costs $33 for the same size.
OXX also has a body spray version for $4, rivaling Vera Wang’s Princess body spray, which is available for $13.
The amethyst-colored, jewel-topped bottle has a five-star rating from fans who say it’s a “great perfume.” The bottle bears a similar resemblance to the original Princess bottle, which is the same color and styled to look like crystal.
Princess perfume has a loyal following for its “light and sweet vibrations” of water lily, apple, mandarin meringue, golden apricot peel, dark chocolate, amber, musk and vanilla.
“Princess was the first bottle of perfume I finished,” said one fan.
Royalty perfume is an affordable way to get the sweet Princess scent experience without spending a lot of money.
Princess perfume has a devoted following for its “light and sweet vibrations” of water lily, apple, mandarin meringue, golden apricot peel, dark chocolate, amber, musk and vanilla.
Another described Royalty as an inexpensive way to get the sweet scent experience of Princess without spending a lot of money.
“It’s not exactly the same, but it gives similar vibes,” said one woman after trying both.
Kmart has also had beauty fans “nearly swooning” over some of its equally popular makeup products.
OXX Cosmetics recently launched the ‘Sparkling Rose’ collection, which fans compared to luxury makeup brand Charlotte Tilbury.
Kmart had its own affordable versions of Charlotte Tilbury’s Flawless Filter skin tint, liquid blush and contour wands, lip gloss, eye shadow and highlighter.
The cost of living crisis means more people are willing to shop at Kmart for items that have now become difficult to afford.
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