You can now see what Kmart purchases will look like in your home BEFORE you buy them: the new Genius feature allows customers to browse like never before
- Kmart Australia has launched a new online feature for customers to use
- This feature allows customers to view digitized versions of the products
- With their phone, customers can move and flip items around to place them in the desired areas
- The page has a variety of furniture, decorations, and bedding to choose from
- The exciting new feature uses augmented reality (AR) technology
Kmart Australia has launched a new website feature that allows customers to see what products will look like in their home before purchasing
Kmart Australia has launched a new website feature that allows customers to see what products will look like in their home before purchasing.
Using augmented reality (AR) technology, customers can use their phone to choose from a range of furniture, home accessories and bedding to visualize and preview what the products will look like.
Unlike virtual reality (VR) where headsets have to be worn and the user is immersed in a digital location, augmented reality brings the digital into the real world through telephone cameras.
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The technology is easy to use and is useful to see if certain products fit in a room or if they match other objects in the room
Using augmented reality (AR) technology, customers can use their phone to choose from a range of furniture, home furnishings and bedding.
Customers can access the feature through the k-labs page on the Kmart website and use their phones to choose products and place them digitally in their homes.
The digitized items can be moved and rotated to fit where you want in a room.
Currently, shoppers on the site can choose from Kmart’s popular rattan cabinets, along with side tables, lamps, cushions, and ottomans.
The technology is easy to use and is useful for seeing if certain products fit in a room or if they match other objects in the room.
It will also help those who want to redesign and style their home.
A KBot assistant is available to provide shoppers with product dimensions, color and material details.
The prices are also listed next to the image of each product.
“The immersive AR and AI experience is designed to bring joy and inspiration to customers’ lives,” said Kmart Head of Digital Melissa Wong.
“With additional help from our AI chatbot personality – KBot assist – we’ve been able to make shopping easier for customers by sprinkling fun on the customer journey,” she said.