Style-obsessed Australians have been snapping up ‘must-have’ items on sale at Kmart – and they look the same as a similar item selling for twice the price.
This lightweight trench coat, priced between $35 and $45, has won over fans for its style and comfortable fit in a striking “sandstone” colorway.
Dozens of people said it looked even better than a similar coat from H&M that sells for twice the price at $89.99.
“There’s no way this trench coat is from Kmart! I’m obsessed,” one woman said.
Self-described aesthetic enthusiast Emma Hanson shared her love for this timeless fashion find online and raved about how amazing it was for the price.
“What I like is finding clothes that look more expensive than they actually are,” she said.
Emma modeled the chic coat for her followers and said that even after weeks of wearing it, she was still finding new ways to style the versatile piece.
Others who left five-star reviews for the coat highly praised the inexpensive purchase.
The coat sells at Kmart for between $35 and $45 and has already sold out in some sizes online.
Fans thought Kmart’s lightweight trench coat looked even better than a similar design from H&M that sells for twice the price.
Australians have been flocking to Kmart to get their hands on this versatile wardrobe staple that’s suitable for “all seasons and occasions”.
“I love the fit, material and weight of this product. It’s an amazing value for money compared to other brands currently on the market,” one woman said.
“I’m very happy with this purchase,” added another.
While the coat was described as suitable for all seasons, people loved the piece for easy and stylish layering with knitwear and sweaters in the frigid Australian winter.
The coat is available in sizes 8 to 20, and sizes 8 to 12 are currently sold out online.
Many said the sizes run a little large and that even if you wanted a looser fit, it was better to go one size smaller.
Kmart also recently launched its own version of a kitten heel slingback shoe for $22.
Kmart’s Kitten Slingback heels bear a striking resemblance to the Miu Miu Patent Bow Slingback Pumps that retail for $2,070 and were the shoe of 2023.
The shoes are available in classic black and a glamorous deep burgundy, and have been a hit with Kmart fashion fans.
“I’ll take both colors, please,” one woman said.